What do brand managers need to know about viral marketing? New research from Professor Olivier Toubia featured in the current issue of Columbia Ideas at Work demonstrates the power of viral programs.
If your industry has a high rate of technological change, are you more likely to outsource?
Will a new bubble form in 2010? What will happen to the retail market? Faculty members share their predictions for the year ahead.
Game theory shows how flexibility on net neutrality principles could benefit consumers, ISPs, and content providers.
Professor William Duggan, author of "Strategic Intuition", and Naif Al-Mutawa '03 are speakers at the inaugural TEDxEast event today. Watch live streaming video from the event.
Online social networks enhance users' self-esteem — and lower self-control.
Antitrust laws aim to protect consumers and spur innovation by fostering competition, but in some industries ingenuity thrives under monopolists.
How much content should a news organization give away?
Millions of dollars are being raised for aid to earthquake survivors in Haiti. What does this mean for charitable giving and CSR?
Even tiny ads — with almost no information — can be effective for certain products.
Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.
In a new book coauthored with Jonathan Knee and Ava Seave, Bruce Greenwald explains why performance suffers at so many big media conglomerates and which media firms will succeed in a changed media landscape.
Use text mining and network analysis to capture and interpret an ocean of online data — listening in on consumers without asking a single question.
A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Take a risk early in your career or go to an organization where you can learn the ropes? On our annual trip to Silicon Valley, MBA students gained insights on both schools of thought.
Build an iPhone app or create a pay wall? Three professors share their thoughts on how the print industry might change its business model.
Was Exxon's decision to pull out of Venezuela a smart one? Can Facebook challenge Orkut in Brazil? The new issue of Chazen Web Journal takes a look.
Warren Buffett, MS '51, and Bill Gates spent an hour answering students' questions in a community forum on November 12. A major theme of the conversation was optimism about U.S. economic prosperity in the long-term.
A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.
In response to cyber attacks last week, Google has said it may withdraw its operations from China. Can it afford to do that?
Ties on online social networks can help create more content — and ad revenue.
Technological tying may allow a market leader to maintain an edge, but innovation is another question.
A viral marketing campaign, like OfficeMax's Elf Yourself program, can do great things for brand recognition. But how well does that translate into direct sales? Adjunct professor Ava Seave blogs about how to set the right expectations for viral marketing.
In his new book, Eli Noam measures market share to gauge how the media industry has evolved and to determine which companies will win and lose in the digital infotainment age.
David Rogers, executive director of BRITE, says that Facebook’s acquisition of WhatsApp shows Mark Zuckerberg’s industry savvy and willingness to adapt.
Prof. Moshe Cohen says that Facebook’s acquisition of WhatsApp is a mutually “brilliant deal” based on a shared vision of simplicity.
David Rogers, executive director of BRITE, says that Facebook’s $19 billion buyout of WhatsApp may have been “a purely defensive move” to ensure it does not get edged out of the fast–growing mobile messaging scene.
Prof. Raul Katz says that repealing the tax on telecommunications equipment is the best way for Minnesota to maximize investment in broadband and innovation across the entire state.
David Rogers, executive director of BRITE, says that users linking their WhatsApp accounts to their Facebook profiles would add to the already “extremely rich” data sets that Facebook is monetizing through advertisement.
Prof. Rita McGrath says that Samsung’s talent for manufacturing and introducing variety may mean the death of Apple’s competitive advantage in the smartphone industry.
Prof. Keith Wilcox attributes the popularity of BuzzFeed quizzes to the trend of using Facebook and other social media as platforms for subtle boasting.
The article features Infinitely Polar Bear, a new film focusing on a mother who enters Columbia Business School in order to save her family’s finances.
Prof. Rita McGrath notes that despite distance, professionals can have “marvelous relationships” with their virtual assistants.
David Rogers, executive director of BRITE, says surveillance by the NSA has damaged the ability of American tech companies to do business overseas.
Prof. McGrath says that Blackberry, outcompeted by competitors Apple and Samsung in recent years, has an uphill battle reentering the smartphone industry it used to dominate.
“We’re very excited about this class,” said Vince Ponzo ’03, the director of the Eugene Lang Entrepreneurship Center. “These budding entrepreneurs represent the breadth of expertise at Columbia University.