February 05, 2014
Prof. Rita McGrath says CVS is leaving the tobacco market to refocus on higher–growth opportunities such as mini–clinics and in–store urgent care.
January 29, 2014
JCPenney is hiking prices to make room for dramatic Valentine’s Day discounts, a move that Prof. Mark Cohen claims is an attempt to bring back the store’s former customer base.
JCP Hikes Prices for Bigger Discounts Later
January 24, 2014
Prof. Sheena Iyengar says whether in business or daily life, people need to know their limitations, prioritize their goals, and be “choosey about choosing.”
January 23, 2014
Research by Prof. Daniel Ames, Prof. Malia Mason, and doctoral student Elizabeth Wiley ’15 shows that naming precise figures can give negotiators the upper hand in dealmaking.
14 Surprising Negotiating Tricks to Boost Your Salary
January 22, 2014
Prof. Rita McGrath notes that despite distance, professionals can have “marvelous relationships” with their virtual assistants.
January 17, 2014
Prof. Mark Broadie’s strokes–gained putting metric is on the forefront of a movement that seeks to use statistical methods to better understand and analyze the game of golf.
Research Debunks Golf Myths
January 14, 2014
Research by Prof. Stephan Meier finds that impatient people tend to have lower credit scores and therefore pay more for loans.
Is Your Impatience Costing You?
January 03, 2014
Prof. Rita McGrath argues that the advent of the transient advantage economy means that both organizations and individuals must continuously search for new opportunities to maintain a competitive edge.
December 20, 2013
Prof. McGrath says that Blackberry, outcompeted by competitors Apple and Samsung in recent years, has an uphill battle reentering the smartphone industry it used to dominate.
BlackBerry Hits the Reset Button on Its Core Business
December 13, 2013
Ijeoma Arum ’14, Melissa Foo ’14, Sara Huneke ’14, and Matthew Wilkes ’14, students in Prof. Ketty Maisonrouge’s Design & Marketing of Luxury Products Master Class, developed an innovative launch strategy for Balenciaga’s new boutique. The class is offered in partnership with Parsons The New School for Design.
November 25, 2013
Prof. Gita Johar’s research finds that the “conditioned superstitions” people develop in response to good luck can increase the illusion of control, offer psychological comfort, and even boost performance.
When Superstition Works