October 01, 2013
Principles before profit that sums up Citigroup’s emphasis following the financial crisis, said Co-President James Forese during a talk with students on September 24.
September 06, 2013
Prof. Schmitt says that Yahoo’s new logo is part of a larger rebranding campaign, signaling to the public that change is coming.
August 05, 2013
Prof. Cohen argues that J.C. Penney has failed to realize that while marketing is an important position, it’s subordinate to merchandising.
J.C. Penney Stock Falls as New Marketing Chief Fails to Quiet Skeptics
July 03, 2013
Phillips is replacing Professor Daniel Ames, who recently completed his term at the helm.
June 03, 2013
The article reports on research by Profs. Mason and Ames and doctoral students Alice Lee and Elizabeth Wiley that demonstrates naming precise figures leads to more successful negotiations.
June 02, 2013
Prof. McGrath’s argues that “competitive strategy is transient, not sustainable” in her new book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business.
May 28, 2013
The article covers research by Profs. Mason and Ames and doctoral students Alice Lee and Elizabeth Wiley that shows precise figures, rather than round numbers, give negotiators an edge in dealmaking.
Asking for a Raise? Avoid Round Numbers
May 23, 2013
Prof. Cohen comments on an emerging business practice of struggling companies — rehiring former CEOs.
Rehiring the CEO: A Familiar Playbook
April 12, 2013
Prof. McGrath comments on Starbucks’ decision to cut prices on its bags of coffee sold in grocery stores.
The Game Theory Behind Starbucks’ Big Coffee Price Cut
March 25, 2013
Prof. Cohen comments on CEO Ron Johnson’s attempt to reinvent JC Penney.
The Turnaround Trap
March 11, 2013
The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference.
August 17, 2012
The column cites a paper co–written by Prof. Johar that examines goal setting in the context of financial decision–making.
Something for the Weekend Column