New research reveals severe weather's toll on manufacturing
Forecast how much customers will use a service and whether they will renew a contract by considering underlying motivation.
Create successful anti-obesity campaigns by employing targeted, not broad, messages.
Diverse firms are perceived as more ethical — and less deserving of punishment when they do commit transgressions.
What can firms learn from the Girl Scouts? Management professor Willie Pietersen examines how the organization developed a new strategy.
A strategic model shows how to buy or sell a large position most efficiently.
Bruce Kogut, the director of the School's Sanford C. Bernstein & Co. Center for Leadership and Ethics, discusses the center's latest perspective about making the financial sector work for Wall Street and Main Street after the financial crisis.
From the archive: Men’s honest overconfidence — not overt discrimination — may play an important role in male domination of the C-suite.
A viral marketing campaign, like OfficeMax's Elf Yourself program, can do great things for brand recognition. But how well does that translate into direct sales? Adjunct professor Ava Seave blogs about how to set the right expectations for viral marketing.
Build professional relationships slowly and consistently over time for stability, robustness, and value.
Target marketing efforts in networks — online and off — by identifying and predicting how multiple relationships form.
Can the principles of small modular infrastructure free us from the electrical grid — and make large-scale power failures in the aftermath of weather catastrophes like Sandy a thing of the past?
Making a precise first offer in a negotiation makes you seem better informed, which leads your counterparty to concede greater value to you.
To be happy in the long run, set ambitious rather than modest goals.
Hedge investment risk in momentum strategies by anticipating periodic momentum crashes.
A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Coax consumers toward higher quality by offering a dense set of choices.
At Columbia Business School's 5th Annual Healthcare Conference, industry leaders said they are looking for ways to drive innovation.
Established businesses can reinvigorate their products and services, says Rita McGrath, if they are willing to cast aside assumptions that impede the development of new business models.
Daniel Ames, who coordinates the School’s Decision Making and Negotiations Cross-Disciplinary Area, discusses the program's impact and highlights the contributions the Columbia Business School scholars are making in this critical field.
New research reveals how labels trigger cognitive and emotional processes underlying decision making.
Is it time to reconsider economies of scale?
Bill Duggan explains how innovations are made, from idea to implementation.
Why are the homeowners who can most benefit from strategic default on underwater mortgages the least likely to choose it?
Executives assuming general management responsibilities face unique challenges of leading cross-functional teams, defining strategic directions, and...
In today's fast-paced environment, developing breakthrough strategies is critical. Companies need tools and frameworks to accurately evaluate their...
As organizations stretch to meet the demands of today's economic climate, negotiations take on an ever more importance for reaching business goals....
In difficult times, successful organizations develop their high-potential leaders in order to remain competitive and grow over the long term. The...
In today's rapidly changing business environment, innovation and creativity are critical to help a company survive and thrive. Exclusive to...
Challenging times require outstanding executives who can lead with vision, courage, and inspiration. To do so, executives need to step back and have...
Strategic Marketing Management is an intensive and comprehensive program designed for executives who want to develop a more strategic and disciplined...
In today's economy, when organizations become leaner, high-potential executives must broaden their business knowledge and develop leadership...
Prof. McGrath comments on Starbucks’ decision to cut prices on its bags of coffee sold in grocery stores. Read more...
Prof. Cohen comments on CEO Ron Johnson’s attempt to reinvent JC Penney. Read more...
Bruce Kogut, the director of the School's Sanford C. Bernstein & Co. Center for Leadership and Ethics, discusses the center's latest perspective about making the financial sector work for Wall Street and Main Street after the financial crisis. Read more...
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The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference. Read more...
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A new Columbia CaseWorks case by Fred Knapp and Lynne B. Sagalyn, “Battling Over a New York Workout: The W Hotel Strategy” sets up this true David-and-Goliath story in which the most junior player in the highly leveraged capital stack ended up being made whole on its loan. The saga of the $232-million mortgage and mezzanine debt financing, now known as the “W Strategy,” is one that changed practice, becoming significant in the annals of Uniform Commercial Code foreclosures and bankruptcy transactions. Read more...
Why are the homeowners who can most benefit from strategic default on underwater mortgages the least likely to choose it? Read more...
The column cites a paper co–written by Prof. Johar that examines goal setting in the context of financial decision–making. Read more...
Prof. Netzer talks about how to collect and interpret different types of digital information from big data. Read more...
The article highlights research by Prof. Broadie on the relative contribution to scoring of the long game and short game, which challenges conventional wisdom about golf. Read more...
The article mentions research by Profs. Mayer and Piskorski on the design of mortgage modification programs. Read more...
Prof. McGrath shares her thoughts on what Yahoo’s CEO Scott Thompson can do to help his company re–emerge as a technology giant. Read more...
