In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.
Coax consumers toward higher quality by offering a dense set of choices.
New research shows that stock-price jumps following hedge fund activism are the result of genuine productivity gains, not mere financial engineering.
At Columbia Business School's 5th Annual Healthcare Conference, industry leaders said they are looking for ways to drive innovation.
A strategic model shows how to buy or sell a large position most efficiently.
What can firms learn from the Girl Scouts? Management professor Willie Pietersen examines how the organization developed a new strategy.
Bruce Kogut, the director of the School's Sanford C. Bernstein & Co. Center for Leadership and Ethics, discusses the center's latest perspective about making the financial sector work for Wall Street and Main Street after the financial crisis.
Forecast how much customers will use a service and whether they will renew a contract by considering underlying motivation.
Professors Trevor Harris and Doron Nissim and Executive-in-Residence Robert Herz discuss their new paper on accounting's role in reporting, creation, and reduction of systemic risk at financial institutions and across the financial system.
A viral marketing campaign, like OfficeMax's Elf Yourself program, can do great things for brand recognition. But how well does that translate into direct sales? Adjunct professor Ava Seave blogs about how to set the right expectations for viral marketing.
Create successful anti-obesity campaigns by employing targeted, not broad, messages.
To be happy in the long run, set ambitious rather than modest goals.
In a new book, Rita McGrath explains how companies can thrive in what she calls the 'transient advantage economy'.
Target marketing efforts in networks — online and off — by identifying and predicting how multiple relationships form.
Hedge investment risk in momentum strategies by anticipating periodic momentum crashes.
A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
An economist argues that restaurant patrons and waiters would be better off if restaurants adopted no-tipping policies.
Established businesses can reinvigorate their products and services, says Rita McGrath, if they are willing to cast aside assumptions that impede the development of new business models.
From the Archive: A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Build professional relationships slowly and consistently over time for stability, robustness, and value.
Skilled foreign workers who return home may find transferring knowledge to be surprisingly difficult — but there are remedies.
New research reveals severe weather's toll on manufacturing
Bill Duggan explains how innovations are made, from idea to implementation.
Making a precise first offer in a negotiation makes you seem better informed, which leads your counterparty to concede greater value to you.
In today's rapidly changing business environment, innovation and creativity are critical to help a company survive and thrive.
Strategic Marketing Management is an intensive and comprehensive program designed for executives who want to develop a more strategic and disciplined...
Executives assuming general management responsibilities face unique challenges of leading cross-functional teams, defining strategic directions, and...
As organizations stretch to meet the demands of today's economic climate, negotiations take on an ever more importance for reaching business goals....
Challenging times require outstanding executives who can lead with vision, courage, and inspiration. To do so, executives need to step back and have...
In today's economy, when organizations become leaner, high-potential executives must broaden their business knowledge and develop leadership...
In today's fast-paced environment, developing breakthrough strategies is critical. Companies need tools and frameworks to accurately evaluate their...
Prof. Mark Broadie’s strokes–gained putting metric is on the forefront of a movement that seeks to use statistical methods to better understand and analyze the game of golf.
Prof. Rita McGrath argues that the advent of the transient advantage economy means that both organizations and individuals must continuously search for new opportunities to maintain a competitive edge.
Ijeoma Arum ’14, Melissa Foo ’14, Sara Huneke ’14, and Matthew Wilkes ’14, students in Prof. Ketty Maisonrouge’s Design & Marketing of Luxury Products Master Class, developed an innovative launch strategy for Balenciaga’s new boutique. The class is offered in partnership with Parsons The New School for Design.
On March 7, leaders from a variety of industries took part in the second annual Future of Learning Forum held by Columbia Business School Executive Education.
Mark Broadie’s “Every Shot Counts” details how to use the revolutionary Strokes Gained approach to best opponents on the course
JCPenney is hiking prices to make room for dramatic Valentine’s Day discounts, a move that Prof. Mark Cohen claims is an attempt to bring back the store’s former customer base.
Prof. Sheena Iyengar says whether in business or daily life, people need to know their limitations, prioritize their goals, and be “choosey about choosing.”
Research by Prof. Daniel Ames, Prof. Malia Mason, and doctoral student Elizabeth Wiley ’15 shows that naming precise figures can give negotiators the upper hand in dealmaking.
Prof. Rita McGrath notes that despite distance, professionals can have “marvelous relationships” with their virtual assistants.
Research by Prof. Stephan Meier finds that impatient people tend to have lower credit scores and therefore pay more for loans.
Prof. McGrath says that Blackberry, outcompeted by competitors Apple and Samsung in recent years, has an uphill battle reentering the smartphone industry it used to dominate.
Video and summary report now available for talk by Yosuke Honjo, President & CEO of ITO EN (North America) Inc., "The Un-sweetening of America: ITO EN's Contribution to the Beverage Market"