A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Established businesses can reinvigorate their products and services, says Rita McGrath, if they are willing to cast aside assumptions that impede the development of new business models.
An economist argues that restaurant patrons and waiters would be better off if restaurants adopted no-tipping policies.
To be happy in the long run, set ambitious rather than modest goals.
At Columbia Business School's 5th Annual Healthcare Conference, industry leaders said they are looking for ways to drive innovation.
Professors Trevor Harris and Doron Nissim and Executive-in-Residence Robert Herz discuss their new paper on accounting's role in reporting, creation, and reduction of systemic risk at financial institutions and across the financial system.
Bruce Kogut, the director of the School's Sanford C. Bernstein & Co. Center for Leadership and Ethics, discusses the center's latest perspective about making the financial sector work for Wall Street and Main Street after the financial crisis.
Create successful anti-obesity campaigns by employing targeted, not broad, messages.
In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.
New research shows that stock-price jumps following hedge fund activism are the result of genuine productivity gains, not mere financial engineering.
What can firms learn from the Girl Scouts? Management professor Willie Pietersen examines how the organization developed a new strategy.
Skilled foreign workers who return home may find transferring knowledge to be surprisingly difficult — but there are remedies.
New research reveals severe weather's toll on manufacturing
A strategic model shows how to buy or sell a large position most efficiently.
In a new book, Rita McGrath explains how companies can thrive in what she calls the 'transient advantage economy'.
Making a precise first offer in a negotiation makes you seem better informed, which leads your counterparty to concede greater value to you.
Build professional relationships slowly and consistently over time for stability, robustness, and value.
Bill Duggan explains how innovations are made, from idea to implementation.
A viral marketing campaign, like OfficeMax's Elf Yourself program, can do great things for brand recognition. But how well does that translate into direct sales? Adjunct professor Ava Seave blogs about how to set the right expectations for viral marketing.
Coax consumers toward higher quality by offering a dense set of choices.
From the Archive: A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Hedge investment risk in momentum strategies by anticipating periodic momentum crashes.
Target marketing efforts in networks — online and off — by identifying and predicting how multiple relationships form.
Forecast how much customers will use a service and whether they will renew a contract by considering underlying motivation.
In today's fast-paced environment, developing breakthrough strategies is critical. Companies need tools and frameworks to accurately evaluate their...
As organizations stretch to meet the demands of today's economic climate, negotiations take on an ever more importance for reaching business goals....
Executives assuming general management responsibilities face unique challenges of leading cross-functional teams, defining strategic directions, and...
Challenging times require outstanding executives who can lead with vision, courage, and inspiration. To do so, executives need to step back and have...
In today's rapidly changing business environment, innovation and creativity are critical to help a company survive and thrive.
Strategic Marketing Management is an intensive and comprehensive program designed for executives who want to develop a more strategic and disciplined...
In today's economy, when organizations become leaner, high-potential executives must broaden their business knowledge and develop leadership...
H. Fisk Johnson, chairman and CEO of SC Johnson, and Paolo Rocca, chairman and CEO of Tenaris S.A., are the winners of the fourth annual Deming Cup awards, given by the School’s W. Edwards Deming Center for Quality, Productivity, and Competitiveness.
Principles before profit that sums up Citigroup’s emphasis following the financial crisis, said Co-President James Forese during a talk with students on September 24.
Prof. Cohen argues that J.C. Penney has failed to realize that while marketing is an important position, it’s subordinate to merchandising.
Video and summary report now available for talk by Yosuke Honjo, President & CEO of ITO EN (North America) Inc., "The Un-sweetening of America: ITO EN's Contribution to the Beverage Market"
Organized in conjunction with the MIT Center for Real Estate, the event gave more than 60 graduate students from Columbia, MIT, and Harvard a chance to learn about joint ventures.
Prof. Schmitt says that Yahoo’s new logo is part of a larger rebranding campaign, signaling to the public that change is coming.
Enhancing Your Career Success in a Multi-Generational Workplace
New study uncovers eye–popping information about sports fans — providing a new opportunity for brand marketers
Phillips is replacing Professor Daniel Ames, who recently completed his term at the helm.
The article reports on research by Profs. Mason and Ames and doctoral students Alice Lee and Elizabeth Wiley that demonstrates naming precise figures leads to more successful negotiations.