Skilled foreign workers who return home may find transferring knowledge to be surprisingly difficult — but there are remedies.
An economist argues that restaurant patrons and waiters would be better off if restaurants adopted no-tipping policies.
In a new book, Rita McGrath explains how companies can thrive in what she calls the 'transient advantage economy'.
A viral marketing campaign, like OfficeMax's Elf Yourself program, can do great things for brand recognition. But how well does that translate into direct sales? Adjunct professor Ava Seave blogs about how to set the right expectations for viral marketing.
New research reveals severe weather's toll on manufacturing
Forecast how much customers will use a service and whether they will renew a contract by considering underlying motivation.
From the Archive: A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Coax consumers toward higher quality by offering a dense set of choices.
A strategic model shows how to buy or sell a large position most efficiently.
New research shows that stock-price jumps following hedge fund activism are the result of genuine productivity gains, not mere financial engineering.
In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.
Target marketing efforts in networks — online and off — by identifying and predicting how multiple relationships form.
Established businesses can reinvigorate their products and services, says Rita McGrath, if they are willing to cast aside assumptions that impede the development of new business models.
A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Professors Trevor Harris and Doron Nissim and Executive-in-Residence Robert Herz discuss their new paper on accounting's role in reporting, creation, and reduction of systemic risk at financial institutions and across the financial system.
At Columbia Business School's 5th Annual Healthcare Conference, industry leaders said they are looking for ways to drive innovation.
Hedge investment risk in momentum strategies by anticipating periodic momentum crashes.
Bill Duggan explains how innovations are made, from idea to implementation.
What can firms learn from the Girl Scouts? Management professor Willie Pietersen examines how the organization developed a new strategy.
Build professional relationships slowly and consistently over time for stability, robustness, and value.
Bruce Kogut, the director of the School's Sanford C. Bernstein & Co. Center for Leadership and Ethics, discusses the center's latest perspective about making the financial sector work for Wall Street and Main Street after the financial crisis.
Create successful anti-obesity campaigns by employing targeted, not broad, messages.
To be happy in the long run, set ambitious rather than modest goals.
Making a precise first offer in a negotiation makes you seem better informed, which leads your counterparty to concede greater value to you.
Strategic Marketing Management is an intensive and comprehensive program designed for executives who want to develop a more strategic and disciplined...
In today's fast-paced environment, developing breakthrough strategies is critical. Companies need tools and frameworks to accurately evaluate their...
In today's rapidly changing business environment, innovation and creativity are critical to help a company survive and thrive.
As organizations stretch to meet the demands of today's economic climate, negotiations take on an ever more importance for reaching business goals....
Executives assuming general management responsibilities face unique challenges of leading cross-functional teams, defining strategic directions, and...
Challenging times require outstanding executives who can lead with vision, courage, and inspiration. To do so, executives need to step back and have...
In today's economy, when organizations become leaner, high-potential executives must broaden their business knowledge and develop leadership...
The formula behind Prof. Mark Broadie’s strokes gained putting metric is simple yet highly effective.
Heidi Grant Halvorson, associate director of the Motivation Science Center, explains the psychology of procrastination and goal setting.
Prof. Rita McGrath says that Samsung’s talent for manufacturing and introducing variety may mean the death of Apple’s competitive advantage in the smartphone industry.
On March 7, leaders from a variety of industries took part in the second annual Future of Learning Forum held by Columbia Business School Executive Education.
Mark Broadie’s “Every Shot Counts” details how to use the revolutionary Strokes Gained approach to best opponents on the course
Today’s ever–changing market demands a customer–centric approach and a willingness to adapt, according to Prof. Rita McGrath’s book The End of Competitive Advantage.
In his book Strategic Intuition: The Creative Spark in Human Achievement, Prof. Bill Duggan claims that all ideas stand on the shoulders of those that came before.
Prof. Rita McGrath’s book, The End of Competitive Advantage, argues that sustainable competitive advantage is an unrealistic and unattainable goal in the transient advantage economy.
Prof. William Klepper says that Microsoft, like other companies that have hit their peaks, must adopt “second wave thinking” in order to move forward.
Matthew Quint, director of the Center on Global Brand Leadership, says that CVS will take short–term losses on tobacco revenues but expects long–term returns in terms of image and new growth.
Prof. Rita McGrath says that CVS’s decision to stop selling tobacco products both frees up resources for investment in new opportunities and places pressure on competitors.
Prof. Rita McGrath says that CVS’s exit from the tobacco market will allow the retailer to reallocate resources toward growth areas like health and services.