April 07, 2009

Manchester United: America's New Team

The economic downturn has done what even David Beckham could not: transform professional soccer into an American institution. A lesson in the dangers of co-branding.

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February 07, 2008

Capon’s Top 3 Marketers of 2007

Everyone has his or her own choices for the top marketers of 2007, so I don’;t expect you to agree with me.

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October 31, 2008

Marketing Rules on the Campaign Trail

By implementing a consistent value proposition ("The Change We Need"), Barack Obama has created a clear advantage for himself over John McCain.

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March 05, 2008

The C4I: Caponâ??s Customer-Centric CEO Index

What could be a better basis for determining your firm’s degree of customer orientation than the behavior of your CEO?

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March 14, 2008

The Man Behind the Case

Many people have contributed to FedEx’s success, but few are aware of the role played by someone who was not even employed by the company.

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April 08, 2008

How to Win Friends and Influence People

After the first flight arrived at BA’s new Terminal 5 at Heathrow, everything went downhill.

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