Manchester United: America's New Team
The economic downturn has done what even David Beckham could not: transform professional soccer into an American institution. A lesson in the dangers of co-branding.
Capon’s Top 3 Marketers of 2007
Everyone has his or her own choices for the top marketers of 2007, so I don’;t expect you to agree with me.
Marketing Rules on the Campaign Trail
By implementing a consistent value proposition ("The Change We Need"), Barack Obama has created a clear advantage for himself over John McCain.
The C4I: Caponâ??s Customer-Centric CEO Index
What could be a better basis for determining your firm’s degree of customer orientation than the behavior of your CEO?
The Man Behind the Case
Many people have contributed to FedEx’s success, but few are aware of the role played by someone who was not even employed by the company.
How to Win Friends and Influence People
After the first flight arrived at BA’s new Terminal 5 at Heathrow, everything went downhill.