R.C. Kopf Professor of International Marketing
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Global Account Manager Certification Program
About the Program:
Developing Leaders for the Customer-Centric Firm
Leading global firms view customers as assets and invest in developing those who manage them. The GCP transforms high-potential account managers into true global business leaders, equipping them with the tools to drive growth, profitability and competitive differentiation with key customers.
The GCP’s world-class faculty and cutting edge curriculum is unprecedented and unparalleled. The collaborative learning model utilizes C-level executives from leading global firms and innovative subject experts who, together, represent a variety of business approaches offered in compelling, interactive sessions. The emphasis is on practical application of key concepts, focusing on participants specific work challenges en route to mastering the increasingly complex role of the global customer manager.
Participants will return to their firms better able to: Bring solutions that enable customers to grow, differentiate and compete; influence customers’ business strategies while also securing mutual profitable growth; and manage the trade off between short-term revenue results and long-term investments in value creation.
Each module forms a cornerstone of the comprehensive picture that participants will obtain through their focused on-campus sessions:
This program would benefit participants who represent a diverse, international community of sales professionals charged with direct customer responsibilities. Typical titles include but are not limited to: Global Account Manager / Strategic Account Manager / Corporate Account Manager / International Key Account Manager / Key Account Manager / Client Executive / Global Relationship Manager / Sales Director. To be considered for the program, candidates must have been recommended by their sponsoring company. Further application requirements include: Direct responsibility for at least one global customer relationship; Minimum five years of international business experience; Strong proficiency in written and spoken English.
Participants are provided reading material and study questions prior to the program. Moreover, to ensure the program’s maximum effectiveness, participants are challenged to identify a specific customer-centric leadership problem their sponsoring organization is experiencing to serve as the basis for a value-creation project.
Hear from Past Participants:
"First class tutoring and carefully selected subjects bring new insights to experienced Global Account managers (GAMs) as well as newcomers in this challenging field. WhatÃ??Ã?Â¢??s more, the network of GAMs from different industries provides a healthy reality check as well as fresh ideas for handling daily challenges."
—Marja-Liisa Turtiainen, Global Customer Manager, DHL
"I highly recommend program to organizations that are looking to expand their business globally. This program provides a clear roadmap for starting or improving a GAM program. It also provides great insight with respect to the challenges and opportunities of operating in a global market. Furthermore, the participants work on a Value Creation Project during the entire program, which will help them implement several aspects of a GAM program specific to their organization."
—Marc Lemieux, VP Sales, Alcan Packaging
"Within times of great crisis and massive change there has always been untold opportunities, astounding wealth creation potential, and the crying need for leadership. Those companies/individuals with the business, strategic and relationship skill set to lead in this environment are best equipped to capture market share, loyalty and profit. I am very glad that I took the program and highly recommend it to those that believe in the future..."
—William Hortz, Sr. Relationship Manager / Director Training Strategic, Accounts, Oppenheimer Funds
"The program is a valuable tool to any executive that is responsible for managing relationships with large global customers. The program touches on a wide range of elements that are key to increasing customer intimacy and orchestrating internal resources. Time well spent."
—Mark Heil, Global Account Manager, Cisco
"The program enhanced my day-to-day negotiations with customers, peers and superiors. It also maximized the effectiveness across cultures within my company and helped me understand and improve the cross team interaction. By engaging in planned and purposeful communication of the global strategy for my Global Account, we could create a unified response and ensure that the business unit is listening to the voice of the client."
—Rajib Majumder, Pole Strategic Manager, Honeywell