Use text mining and network analysis to capture and interpret an ocean of online data — listening in on consumers without asking a single question.
Online social networks enhance users' self-esteem — and lower self-control.
Antitrust laws aim to protect consumers and spur innovation by fostering competition, but in some industries ingenuity thrives under monopolists.
Professor William Duggan, author of "Strategic Intuition", and Naif Al-Mutawa '03 are speakers at the inaugural TEDxEast event today. Watch live streaming video from the event.
Technological tying may allow a market leader to maintain an edge, but innovation is another question.
A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.
A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Build an iPhone app or create a pay wall? Three professors share their thoughts on how the print industry might change its business model.
What do brand managers need to know about viral marketing? New research from Professor Olivier Toubia featured in the current issue of Columbia Ideas at Work demonstrates the power of viral programs.
How much content should a news organization give away?
Even tiny ads — with almost no information — can be effective for certain products.
Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.
Millions of dollars are being raised for aid to earthquake survivors in Haiti. What does this mean for charitable giving and CSR?
In his new book, Eli Noam measures market share to gauge how the media industry has evolved and to determine which companies will win and lose in the digital infotainment age.
If your industry has a high rate of technological change, are you more likely to outsource?
In response to cyber attacks last week, Google has said it may withdraw its operations from China. Can it afford to do that?
A viral marketing campaign, like OfficeMax's Elf Yourself program, can do great things for brand recognition. But how well does that translate into direct sales? Adjunct professor Ava Seave blogs about how to set the right expectations for viral marketing.
Take a risk early in your career or go to an organization where you can learn the ropes? On our annual trip to Silicon Valley, MBA students gained insights on both schools of thought.
Was Exxon's decision to pull out of Venezuela a smart one? Can Facebook challenge Orkut in Brazil? The new issue of Chazen Web Journal takes a look.
Will a new bubble form in 2010? What will happen to the retail market? Faculty members share their predictions for the year ahead.
Warren Buffett, MS '51, and Bill Gates spent an hour answering students' questions in a community forum on November 12. A major theme of the conversation was optimism about U.S. economic prosperity in the long-term.
Ties on online social networks can help create more content — and ad revenue.
In a new book coauthored with Jonathan Knee and Ava Seave, Bruce Greenwald explains why performance suffers at so many big media conglomerates and which media firms will succeed in a changed media landscape.
Game theory shows how flexibility on net neutrality principles could benefit consumers, ISPs, and content providers.
The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference.
The article features research by Prof. Wilcox that examines how browsing Facebook lowers one’s self control and is linked to higher debt, weight.
The site is a space for current students and the 41,000-plus alumni around the world to pass knowledge on to future classes, and to share photos, videos, and stories.
Study finds that high–frequency trading enhances market liquidity, reduces trading costs, and makes markets more efficient
Columbia and Pitt researchers publish evidence on Facebook behavior and how it relates to users’ self–control, body–mass indexes, and credit–card debt
The article cites research by Prof. Wilcox on how social networks, like Facebook, may inflate self–esteem and reduce self–control.
The article features current GBA President Braxton Bragg’s ’13 holiday gift suggestion for MBA students — Clocky.
In light of the release of Apple’s iPhone 5, Prof. Greenwald discusses the focus on content in the digital age.
Hermes, the School’s alumni magazine, and Columbia Ideas at Work, which highlights research from the School’s faculty members, are now available for download from Apple’s App Store.
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