If your industry has a high rate of technological change, are you more likely to outsource?
Professor William Duggan, author of "Strategic Intuition", and Naif Al-Mutawa '03 are speakers at the inaugural TEDxEast event today. Watch live streaming video from the event.
Warren Buffett, MS '51, and Bill Gates spent an hour answering students' questions in a community forum on November 12. A major theme of the conversation was optimism about U.S. economic prosperity in the long-term.
What do brand managers need to know about viral marketing? New research from Professor Olivier Toubia featured in the current issue of Columbia Ideas at Work demonstrates the power of viral programs.
Millions of dollars are being raised for aid to earthquake survivors in Haiti. What does this mean for charitable giving and CSR?
In a new book coauthored with Jonathan Knee and Ava Seave, Bruce Greenwald explains why performance suffers at so many big media conglomerates and which media firms will succeed in a changed media landscape.
How much content should a news organization give away?
Was Exxon's decision to pull out of Venezuela a smart one? Can Facebook challenge Orkut in Brazil? The new issue of Chazen Web Journal takes a look.
Ties on online social networks can help create more content — and ad revenue.
Build an iPhone app or create a pay wall? Three professors share their thoughts on how the print industry might change its business model.
Antitrust laws aim to protect consumers and spur innovation by fostering competition, but in some industries ingenuity thrives under monopolists.
Game theory shows how flexibility on net neutrality principles could benefit consumers, ISPs, and content providers.
Even tiny ads — with almost no information — can be effective for certain products.
A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
In his new book, Eli Noam measures market share to gauge how the media industry has evolved and to determine which companies will win and lose in the digital infotainment age.
In response to cyber attacks last week, Google has said it may withdraw its operations from China. Can it afford to do that?
Technological tying may allow a market leader to maintain an edge, but innovation is another question.
Will a new bubble form in 2010? What will happen to the retail market? Faculty members share their predictions for the year ahead.
A viral marketing campaign, like OfficeMax's Elf Yourself program, can do great things for brand recognition. But how well does that translate into direct sales? Adjunct professor Ava Seave blogs about how to set the right expectations for viral marketing.
Use text mining and network analysis to capture and interpret an ocean of online data — listening in on consumers without asking a single question.
Take a risk early in your career or go to an organization where you can learn the ropes? On our annual trip to Silicon Valley, MBA students gained insights on both schools of thought.
A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.
Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.
Online social networks enhance users' self-esteem — and lower self-control.
David Rogers, executive director of BRITE, says surveillance by the NSA has damaged the ability of American tech companies to do business overseas.
Prof. McGrath says that Blackberry, outcompeted by competitors Apple and Samsung in recent years, has an uphill battle reentering the smartphone industry it used to dominate.
Prof. Duggan offers tips on how to gain an edge from big data without sacrificing intuition, creativity, and critical thinking.
The article features Infinitely Polar Bear, a new film focusing on a mother who enters Columbia Business School in order to save her family’s finances.
Prof. Rita McGrath notes that despite distance, professionals can have “marvelous relationships” with their virtual assistants.
“We’re very excited about this class,” said Vince Ponzo ’03, the director of the Eugene Lang Entrepreneurship Center. “These budding entrepreneurs represent the breadth of expertise at Columbia University.
Olapic, founded by Jose de Cabo ’10, Pau Sabria ’10, and Luis Sanz ’10 as a wedding photo app, now provides the technology that allows major brands to crowdsource customer photos and videos and turn them into marketing images.
Prof. Moshe Cohen attributes the conservative pricing of new stocks like Twitter to investor anxiety in the wake of Facebook’s IPO flop.
Prof. Moshe Cohen says that as Twitter goes public, many questions about how its evolving business model will sustain growth and deliver returns for advertisers remain unanswered.
Prof. Cohen says that the volatility of markets during the government shutdown makes Twitter’s upcoming IPO a risky move.
David Rogers, Executive Director of BRITE, notes that “for the first time, advertisers can place ads not just against a media property but against our collective conversations.”
James Moore, Entrepreneur in Residence at the Eugene Lang Entrepreneurship Center, says that a successful IPO from Twitter would boost investor confidence in both public and private markets.