Take a risk early in your career or go to an organization where you can learn the ropes? On our annual trip to Silicon Valley, MBA students gained insights on both schools of thought.
In a new book coauthored with Jonathan Knee and Ava Seave, Bruce Greenwald explains why performance suffers at so many big media conglomerates and which media firms will succeed in a changed media landscape.
How much content should a news organization give away?
Professor William Duggan, author of "Strategic Intuition", and Naif Al-Mutawa '03 are speakers at the inaugural TEDxEast event today. Watch live streaming video from the event.
In his new book, Eli Noam measures market share to gauge how the media industry has evolved and to determine which companies will win and lose in the digital infotainment age.
Warren Buffett, MS '51, and Bill Gates spent an hour answering students' questions in a community forum on November 12. A major theme of the conversation was optimism about U.S. economic prosperity in the long-term.
Was Exxon's decision to pull out of Venezuela a smart one? Can Facebook challenge Orkut in Brazil? The new issue of Chazen Web Journal takes a look.
Build an iPhone app or create a pay wall? Three professors share their thoughts on how the print industry might change its business model.
Online social networks enhance users' self-esteem — and lower self-control.
Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.
Even tiny ads — with almost no information — can be effective for certain products.
A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.
Millions of dollars are being raised for aid to earthquake survivors in Haiti. What does this mean for charitable giving and CSR?
What do brand managers need to know about viral marketing? New research from Professor Olivier Toubia featured in the current issue of Columbia Ideas at Work demonstrates the power of viral programs.
Antitrust laws aim to protect consumers and spur innovation by fostering competition, but in some industries ingenuity thrives under monopolists.
Will a new bubble form in 2010? What will happen to the retail market? Faculty members share their predictions for the year ahead.
Technological tying may allow a market leader to maintain an edge, but innovation is another question.
A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Game theory shows how flexibility on net neutrality principles could benefit consumers, ISPs, and content providers.
A viral marketing campaign, like OfficeMax's Elf Yourself program, can do great things for brand recognition. But how well does that translate into direct sales? Adjunct professor Ava Seave blogs about how to set the right expectations for viral marketing.
Ties on online social networks can help create more content — and ad revenue.
Use text mining and network analysis to capture and interpret an ocean of online data — listening in on consumers without asking a single question.
In response to cyber attacks last week, Google has said it may withdraw its operations from China. Can it afford to do that?
If your industry has a high rate of technological change, are you more likely to outsource?
Prof. Duggan offers tips on how to gain an edge from big data without sacrificing intuition, creativity, and critical thinking.
Prof. Moshe Cohen attributes the conservative pricing of new stocks like Twitter to investor anxiety in the wake of Facebook’s IPO flop.
Prof. Noam argues that the dynamism of the wireless sector and the increasing demand for video capability is driving tech upgrades and global expansion for mobile carriers.
Prof. Moshe Cohen says that as Twitter goes public, many questions about how its evolving business model will sustain growth and deliver returns for advertisers remain unanswered.
Prof. Cohen says that the volatility of markets during the government shutdown makes Twitter’s upcoming IPO a risky move.
David Rogers, Executive Director of BRITE, notes that “for the first time, advertisers can place ads not just against a media property but against our collective conversations.”
James Moore, Entrepreneur in Residence at the Eugene Lang Entrepreneurship Center, says that a successful IPO from Twitter would boost investor confidence in both public and private markets.
The article features research by the Center on Global Brand Leadership that finds showrooming is not as prevalent as traditional retailers fear.
Columbia Business School and Aimia researchers survey more than 3000 consumers to understand how they use smartphones in store aisles
Prof. Schmitt says that Yahoo’s new logo is part of a larger rebranding campaign, signaling to the public that change is coming.
Enhancing Your Career Success in a Multi-Generational Workplace
Motivational analysis conducted by Columbia Business School and University of Pittsburgh professors forecasts the Twitter–medium becoming comparable to television