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Media and Technology

View faculty members, articles, events and classes by topic:
  • Accounting
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Research & Publications

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The Columbia Institute for Tele-Information (CITI)



September 24, 2010

Mine Your Own Business: Market Structure Surveillance Through Text Mining

Use text mining and network analysis to capture and interpret an ocean of online data — listening in on consumers without asking a single question.

:
  • Marketing
  • Media and Technology
Read article
November 30, 2012

Facebook Friend or Enemy?

Online social networks enhance users' self-esteem — and lower self-control.

:
  • Marketing
  • Media and Technology
Read article
May 28, 2009

The Price of Competition

Antitrust laws aim to protect consumers and spur innovation by fostering competition, but in some industries ingenuity thrives under monopolists.

:
  • Business Economics and Public Policy
  • Marketing
  • Media and Technology
Read article
November 06, 2009

Live on the Web: 'Ideas Worth Spreading'

Catherine New

Professor William Duggan, author of "Strategic Intuition", and Naif Al-Mutawa '03 are speakers at the inaugural TEDxEast event today. Watch live streaming video from the event.

:
  • Leadership
  • Marketing
  • Media and Technology
  • Social Enterprise
  • Strategy
Read post
July 12, 2007

Does Technological Tying Spark Innovation?

Technological tying may allow a market leader to maintain an edge, but innovation is another question.

:
  • Capital Markets and Investments
  • Media and Technology
Read article
December 28, 2012

The New Ad Wars

A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.

:
  • Media and Technology
  • Operations
Read article
October 30, 2012

Gaming the Electoral College

A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.

:
  • Business Economics and Public Policy
  • Media and Technology
  • Strategy
Read article
March 08, 2010

Another Brick in the Pay Wall: Views on Publishing's Future

Catherine New

Build an iPhone app or create a pay wall? Three professors share their thoughts on how the print industry might change its business model.

:
  • Marketing
  • Media and Technology
  • Strategy
Read post
November 09, 2009

Pssst, Have You Tried This?

Catherine New

What do brand managers need to know about viral marketing? New research from Professor Olivier Toubia featured in the current issue of Columbia Ideas at Work demonstrates the power of viral programs.

:
  • Marketing
  • Media and Technology
  • Strategy
Read post
January 31, 2011

A Little Free Press

How much content should a news organization give away?

:
  • Marketing
  • Media and Technology
Read article
February 28, 2013

Smartphone Ads That Work

Even tiny ads — with almost no information — can be effective for certain products.

:
  • Marketing
  • Media and Technology
Read article
January 30, 2013

When Talk Is 'Free': An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs

Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.

:
  • Marketing
  • Media and Technology
Read article
January 15, 2010

Disaster Strikes, Charity Spikes

Catherine New

Millions of dollars are being raised for aid to earthquake survivors in Haiti. What does this mean for charitable giving and CSR?

:
  • Media and Technology
  • Organizations
  • Social Enterprise
  • Strategy
Read post
January 17, 2008

Media Concentration in an Era of Digital Convergence

In his new book, Eli Noam measures market share to gauge how the media industry has evolved and to determine which companies will win and lose in the digital infotainment age.

:
  • Media and Technology
  • Organizations
Read article
April 25, 2006

Outsourcing and Technological Change

If your industry has a high rate of technological change, are you more likely to outsource?

:
  • Media and Technology
  • Organizations
Read article
January 20, 2010

Does Google Need China?

Catherine New

In response to cyber attacks last week, Google has said it may withdraw its operations from China. Can it afford to do that?

:
  • Media and Technology
  • Organizations
  • World Business
Read post 1 Comment
March 12, 2009

Measuring Your Viral Marketing Success

Catherine New

A viral marketing campaign, like OfficeMax's Elf Yourself program, can do great things for brand recognition. But how well does that translate into direct sales? Adjunct professor Ava Seave blogs about how to set the right expectations for viral marketing.

:
  • Marketing
  • Media and Technology
  • Strategy
Read post 5 Comments
January 22, 2010

Is It Better to Go to a Start-Up or an Established Firm?

Christian Dicarlo ’10

Take a risk early in your career or go to an organization where you can learn the ropes? On our annual trip to Silicon Valley, MBA students gained insights on both schools of thought.

:
  • Entrepreneurship
  • Media and Technology
  • Organizations
Read post 1 Comment
March 16, 2010

Competition, Profits in Latin America

Kabir Masson ’10

Was Exxon's decision to pull out of Venezuela a smart one? Can Facebook challenge Orkut in Brazil? The new issue of Chazen Web Journal takes a look.

:
  • Media and Technology
  • Organizations
  • World Business
Read post 2 Comments
January 04, 2010

The Year Ahead: Trends and Predictions

Catherine New

Will a new bubble form in 2010? What will happen to the retail market? Faculty members share their predictions for the year ahead.

:
  • Healthcare
  • Marketing
  • Media and Technology
  • Operations
  • Organizations
  • Strategy
  • World Business
Read post
November 12, 2009

Buffett and Gates: Energy and Optimism

Catherine New

Warren Buffett, MS '51, and Bill Gates spent an hour answering students' questions in a community forum on November 12. A major theme of the conversation was optimism about U.S. economic prosperity in the long-term.

:
  • Business Economics and Public Policy
  • Capital Markets and Investments
  • Healthcare
  • Leadership
  • Media and Technology
  • World Business
Read post
January 30, 2013

The Networking Payoff

Ties on online social networks can help create more content — and ad revenue.

:
  • Marketing
  • Media and Technology
Read article
October 06, 2009

How Not to Think Like a Media Mogul

In a new book coauthored with Jonathan Knee and Ava Seave, Bruce Greenwald explains why performance suffers at so many big media conglomerates and which media firms will succeed in a changed media landscape.

:
  • Capital Markets and Investments
  • Media and Technology
Read article
August 24, 2010

Shifting Out of Neutral

Game theory shows how flexibility on net neutrality principles could benefit consumers, ISPs, and content providers.

:
  • Media and Technology
  • Operations
Read article

Academics

View 9 more...

Finance and Economics Division

Media Program

B9701: Top Management Challenges

:
  • Business Economics and Public Policy
  • Entrepreneurship
  • Leadership
  • Media and Technology

B9677: Retailing: The Design & Marketing of Luxury Products (Master Class)

:
  • Marketing
  • Media and Technology
  • Strategy

B8704: Technology Strategy

:
  • Leadership
  • Marketing
  • Media and Technology

B7721: Managing Innovation

:
  • Leadership
  • Media and Technology

B7614: Strategic Marketing in the Modern Corporation

:
  • Marketing
  • Media and Technology
  • Strategy

B8210: Principles of Media and Information Mgmt.

:
  • Business Economics and Public Policy
  • Marketing
  • Media and Technology

B7827: Information Technology Managment

:
  • Media and Technology
  • Operations

B6833: Information Technology Strategy and E-Commerce

:
  • Media and Technology
  • Operations
  • Strategy

B8599: International Media Business

:
  • Media and Technology
  • World Business

B9377: Communications, Internet, & Media (Master Class)

:
  • Corporate Finance
  • Media and Technology
  • Organizations

B7633: High-Technology Marketing

:
  • Entrepreneurship
  • Marketing
  • Media and Technology

B7611: Advertising & Integrated Communication

:
  • Marketing
  • Media and Technology
  • Strategy

School News & Events

View 9 more...
March 11, 2013

Unconventional Wisdom from Global Brands: Four Ideas from the BRITE ’13 Conference

The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference. Read more...

:
  • Marketing
  • Media and Technology
  • Strategy
October 01, 2012

Why We Are So Rude Online

The article features research by Prof. Wilcox that examines how browsing Facebook lowers one’s self control and is linked to higher debt, weight. Read more...

:
  • Marketing
  • Media and Technology
April 10, 2013

Columbia Business School Unveils Notes to the Next Class Website

The site is a space for current students and the 41,000-plus alumni around the world to pass knowledge on to future classes, and to share photos, videos, and stories. Read more...

:
  • Leadership
  • Media and Technology

Directory

View 4 more...
Jonathan Knee
Jonathan Knee

jk2110@columbia.edu
212-854-5246

:
  • Capital Markets and Investments
  • Media and Technology
Kathryn Harrigan
Kathryn Harrigan

krh1@columbia.edu
212-854-3494

:
  • Corporate Finance
  • Leadership
  • Media and Technology
  • Organizations
  • Strategy
Bernd Schmitt
Bernd Schmitt

bhs1@columbia.edu
212-854-3468

:
  • Marketing
  • Media and Technology
  • Strategy
  • World Business
Raul Katz
Raul Katz

rk2377@columbia.edu
845-868-1653

:
  • Business Economics and Public Policy
  • Media and Technology
  • Strategy
  • World Business
Rajeev Kohli
Rajeev Kohli

rk35@columbia.edu
212-854-4361

:
  • Business Economics and Public Policy
  • Marketing
  • Media and Technology
Eric Johnson
Eric Johnson

ejj3@columbia.edu
212-854-5068

:
  • Marketing
  • Media and Technology
Brendan Burns
Brendan Burns

bburns@stepstonecp.com
212-854-7903

:
  • Entrepreneurship
  • Media and Technology

School News

April 10, 2013

Columbia Business School Unveils Notes to the Next Class Website

The site is a space for current students and the 41,000-plus alumni around the world to pass knowledge on to future classes, and to share photos, videos, and stories. Read more...

:
  • Leadership
  • Media and Technology
March 20, 2013

High–Frequency Trading: Is it Good or Bad for Markets?

Study finds that high–frequency trading enhances market liquidity, reduces trading costs, and makes markets more efficient Read more...

:
  • Corporate Finance
  • Media and Technology
March 11, 2013

Unconventional Wisdom from Global Brands: Four Ideas from the BRITE ’13 Conference

The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference. Read more...

:
  • Marketing
  • Media and Technology
  • Strategy
February 06, 2013

When Talk Is Free: The Effects of Pricing Plans on Consumer Demand

Read more...

:
  • Marketing
  • Media and Technology
January 14, 2013

Social Networks May Inflate Self–Esteem, Reduce Self–Control

Columbia and Pitt researchers publish evidence on Facebook behavior and how it relates to users’ self–control, body–mass indexes, and credit–card debt Read more...

:
  • Media and Technology
December 26, 2012

Twitter Saps Productivity, Facebook Makes You Fat

The article cites research by Prof. Wilcox on how social networks, like Facebook, may inflate self–esteem and reduce self–control. Read more...

:
  • Marketing
  • Media and Technology
December 11, 2012

Social Ties on Online Social Networks Help Drive User Content Generation that Leads to Online Ad Revenue Growth

Read more...

:
  • Marketing
  • Media and Technology
November 30, 2012

The MBA Holiday Gift Guide

The article features current GBA President Braxton Bragg’s ’13 holiday gift suggestion for MBA students — Clocky. Read more...

:
  • Media and Technology
October 10, 2012

Mine Your Business: Text Mining Insights from Social Media

Read more...

:
  • Marketing
  • Media and Technology
October 01, 2012

Why We Are So Rude Online

The article features research by Prof. Wilcox that examines how browsing Facebook lowers one’s self control and is linked to higher debt, weight. Read more...

:
  • Marketing
  • Media and Technology
September 11, 2012

As Buzz Builds Around Apple iPhone 5, Focus Shifts From High–Tech Wizardry to Content

In light of the release of Apple’s iPhone 5, Prof. Greenwald discusses the focus on content in the digital age. Read more...

:
  • Media and Technology
  • Organizations
September 06, 2012

Keep Up with Columbia Business School in the App Store

Hermes, the School’s alumni magazine, and Columbia Ideas at Work, which highlights research from the School’s faculty members, are now available for download from Apple’s App Store.

Read more...

:
  • Leadership
  • Media and Technology

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