Digital Marketing Strategy

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Location: Columbia University Campus, New York City

Tuition: $5,500

Includes materials and some meals.

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Digital technologies are transforming how marketers reach, engage, and deliver value to their customers. In a digital age, organizations must understand how customer networks behave and how to innovate the products, services, communications, and relationships that their customers seek.

The Digital Marketing Strategy program helps executives face these challenges by presenting the tools and best practices that the world's most successful companies are using to gain competitive advantage online. Participants will return to their organizations equipped to lead their own digital marketing strategies that achieve high-impact marketing objectives.

Overview

The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of media channels, the growing power of the connected customer, and an explosion of new digital tools.

To succeed, marketers must be able to plan, implement, and measure digital strategies that are suited to today's customers and integrated with their traditional marketing and business practices.

The three-day program Digital Marketing Strategy focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and create new markets, products, and business models. Case studies will illustrate best practices from across b2b and b2c industries. Participants will leave with the frameworks and planning tools to lead new initiatives in their own companies.

Download the first chapter of David Rogers' The Network Is Your Customer.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.

Location and tuition are subject to change. View Cancellation Policy

Proficiency in English is essential. View the language requirements