Customer-Centric Strategies for Profitable Growth

Apply Now

Click on dates below to apply:

Location: Columbia University Campus, New York City

Tuition: $5,500

Includes materials and some meals.

Next Steps

Contact us
Sign Up for Updates
Plan Your Stay
Email to a Colleague
Bookmark and Share

Download Materials
Download BrochureProgram Information
Open Enrollment Catalogue2012 Catalog and Calendar

Public Offering on Technorati

Columbia Business School LinkedIn Columbia Business School Facebook
Public Offering on Technorati Columbia Business School YouTube

During the last several years, market leaders have realized that moving from product centricity to customer centricity can create sustained value and a competitive advantage. To get it right, you need a range of new business strategies, metrics, and organizational requirements.

The Customer-Centric Strategies for Profitable Growth program focuses on the key principles of customer centricity, exposes you to best practices that have evolved in this field, and helps you explore ways to integrate this discipline within your organization.

Overview

Transitioning from product centricity to customer centricity requires more than just rewriting a vision statement. Getting it right requires you to focus on developing strong relationships with the right customers instead of purely developing and marketing the right products.

During the Customer-Centric Strategies for Profitable Growth program, executives participate in interactive discussions and lectures, and use case studies to learn practical tools that identify and improve customer relationships for sustained value. The three-day program allows participants to tackle topics such as investing in relationships, segmenting customers based on profitability, customer-centric business metrics, and designing effective loyalty programs.

For a complete program schedule download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.

Location and tuition are subject to change. View Cancellation Policy

Proficiency in English is essential. View the language requirements