John A. Howard Professor of Business
View faculty members, articles, events and classes by topic:
Customer-Centric Strategies for Profitable Growth
Click on dates below to apply:
Location: Columbia University Campus, New York City
Includes materials and some meals.
During the last several years, market leaders have realized that moving from product centricity to customer centricity can create sustained value and a competitive advantage. To get it right, you need a range of new business strategies, metrics, and organizational requirements.
The Customer-Centric Strategies for Profitable Growth program focuses on the key principles of customer centricity, exposes you to best practices that have evolved in this field, and helps you explore ways to integrate this discipline within your organization.
Transitioning from product centricity to customer centricity requires more than just rewriting a vision statement. Getting it right requires you to focus on developing strong relationships with the right customers instead of purely developing and marketing the right products.
During the Customer-Centric Strategies for Profitable Growth program, executives participate in interactive discussions and lectures, and use case studies to learn practical tools that identify and improve customer relationships for sustained value. The three-day program allows participants to tackle topics such as investing in relationships, segmenting customers based on profitability, customer-centric business metrics, and designing effective loyalty programs.
For a complete program schedule download the agenda.
Please Contact Us
Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.
Executives with at least five years of professional experience engaged in general management, product management, marketing, sales, pricing, account management, CRM, customer service, or other customer-interfacing roles.
Alumni of Columbia Business School and Columbia University are eligible for alumni tuition benefits for themselves and up to four of their colleagues on select programs. More on the Alumni Tuition Benefit.
In Customer-Centric Strategies for Profitable Growth you learn the strategies you need to acquire, develop, and retain your customers.
"This program examines how a company can grow organically through building long-lasting relationships with its customers. As you progress in the program, you will start to grasp the concepts, strategies, metrics, and organizational capabilities that are needed to successfully grow through customer centricity."
Summary of benefits
Upon completion of this program, you will earn 3 days towards a Certificate in Business Excellence. Learn more.
Additional Program Faculty
This three-day program introduces you to the key principles of customer centricity, exposes you to best practices that have evolved in this field, and helps you explore ways to integrate this discipline within your organization.