Tackling the Textbook Giants
To combat the high cost of textbooks, Professor Noel Capon is allowing students to pay what they wish for the online version of his new marketing text.
Finding a Transparent Solution
By bringing transparency into the underlying fundamentals and risk characteristics of a business, regulators will be able to provide a more accurate and complete assessment of the related fundamentals and risks, says Professor Trevor Harris.
Net Neutrality and the Economy
For President-elect Obama's plan to expand the nation's broadband Internet to effectively stimulate the economy, it must address the issue of net neutrality, says Professor Eli Noam.
Too Many Products?
Multinational firms often create specialized products to better cater to local tastes. But how many varieties do they really need?
The Good, the Bad and the Consumer
When it comes to movies, can critics and the average moviegoer ever agree? Research by Professor Morris Holbrook suggests that in the absence of a major marketing blitz, they often do.
Passing the Leadership Torch
Firms with iconic CEOs often enjoy an advantage over their competitors. But what happens when their leaders move on?
Staying Happy During the Crisis
Despite being "pummeled by measures of our decline," our overall level of happiness has remained high, says Professor Paul Ingram. But what makes some more likely to be happy than others?
Increasing Our Economic Bandwidth?
More than $7 billion of the stimulus package has been allocated to expanding the nation's broadband networks. But will the program create as many jobs as its proponents suggest?
David Stern: Changing the NBA's Game
NBA Commissioner David Stern recently spoke to students about how he has responded to change and crises during his tenure as head of one of the world's largest sports organizations. Read more.