The Brand Identity Resource is a comprehensive Web site devoted to managing official representations of Columbia Business School. Through careful and consistent use of the School’s logo, sophisticated designs, a vibrant color palette and carefully chosen imagery, the School’s branding elements capture the diversity, richness and leadership of the School. Members of Columbia Business School’s community contribute to the School’s success daily by supporting and reinforcing the School’s identity.
Run by the School’s Office of Marketing and Communications, the Brand Identity Resource features guidelines for proper use of the Hermes logo, downloadable photographs of the School and its community, the School’s editorial style guide and much more. The site also houses a comprehensive library of best practices, in both PDF and Web formats, with topics such as “Using New Media” (Facebook, Twitter, Flickr, etc.), “Working with Designers,” “Developing Effective Copy,” “Search Engine Optimization” and “Blogs and Blogging.”
Visit the Brand Identity Resource at www.gsb.columbia.edu/identity.