Get the Word Out
Marketing your company to students is a vital way to raise your firm's profile on campus and ensure a successful recruiting process. With hundreds of companies recruiting our students each year, students can be overwhelmed by the multitude of options facing them during recruiting season. By getting the word out about the opportunities your company is offering and the type of candidates you are seeking, you are more likely to attract applicants that are a good fit for your organization.
You may send one group e-mail message
per event to all members of the targeted
class by directing the message to
one or both of the following addresses:
1st-year-corporateinformation@bettyblue.gsb.columbia.edu
2nd-term-corporateinformation@bettyblue.gsb.columbia.edu
(during the spring semester only)
2nd-year-corporateinformation@bettyblue.gsb.columbia.edu
(during the fall semester only)
It is always best to send emails to targeted groups such as members of certain geographic or industry-specific clubs. Go to the Student Groups website to review the list of student clubs. Once you have identified a target group, you can ask one of the listed club officers to forward your announcement to club members.
Calendar Listing
When you schedule a recruiting event through the Career Mangement Center, we will add it to the student event calendar. Please be sure to submit a descriptive publicity paragraph for the calendar. Clearly, the sooner we have this information the better for students. However, try not to promote a division or functional discussion that may not be able to attend.
Calendar listings should include the following information, as applicable,about the presentation:
- Appropriate attire
- Divisions presenting
- Speakers' names (including, if alumni, year of graduation from Columbia Business School)
- Complete industry and functional focus represented
- Job location(s)
- RSVP details
- Indicate any permanent work-authorization requirements for full-time or internship positions
- If you will review résumés from all interested students regardless of permanent work authorization, be sure to include this in your prerecruiting publicity
Our recruiting event assistant will be in contact with companies planning events to inform you about submission of calendar information via email.
