March 01, 2010
When Believing Is Deceiving
Why did subprime mortgage borrowers make the choices they did? In her new book, The Art of Choosing, Professor Sheena Iyengar examines how we make choices.
Public Offering Special SectionsAlumni
March 01, 2010
When Believing Is DeceivingWhy did subprime mortgage borrowers make the choices they did? In her new book, The Art of Choosing, Professor Sheena Iyengar examines how we make choices. ![]() Faculty BlogsAlumni Blogs
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