Welcome to Public Offering, the Columbia Business School blog!
The World Wide Web has evolved at such a tremendous pace, often in utterly surprising ways — it is hard to believe that just 10 years ago no one had yet used “google” as a verb, sent an email invitation to another person requesting declaration of their friendship to the world, or even remotely considered penning a Wikipedia entry. And yet, up to now there have been very few academic institutions to embrace tools like blogs and user-generated content to support and further their work. And I don’t just mean message boards and online course discussions, but a true communication medium that draws upon a community’s knowledge and ideas in order to stimulate thought.
I am proud that Columbia Business School is using technology to foster exchange in our community, which includes students, faculty members, and alumni in every part of the world. Moreover, it is my hope and expectation that this blog will eventually grow to serve the wider business community.
The Web is now designed and produced by all of us. YouTube, LinkedIn, Twitter — they are all platforms for you to exchange ideas and to build your personal and professional network. Think of this blog as a resource for topical, relevant business information and commentary — another tool in your arsenal as you do business.
Dean and Russell L. Carson Professor of Finance and Economics