About Public Offering
This blog is a natural extension of Columbia Business School's longstanding tradition of innovation and entrepreneurship. read more...
Cloudy Forecast For Google’s New Apps
We are in the midst of a huge shift towards “cloud computing” — where we store our files and software on the web rather than on our personal desktop machines.
Bizz Word Primer: Widgets Are Not Apps
Just what is the difference between a widget and an app?
Airbrushing the Brand
Unilever’s Dove brand has garnered much goodwill for its 4-year “Campaign for Real Beauty.” But it turns out that the refreshingly atypical beauties from its print campaign may have been airbrushed.
Sirius and XM: The Changing Nature of Competition
During Sirius Satellite Radio’s bid to acquire XM Satellite Radio it claimed that its real competition was not from XM but all the other options — hi-def radio, MP3 players, cellphones and backseat DVDs — that consumers have for incorporating audio and media into their drive time.
Super Bowl Ads Go Online... or Do They?
Super Bowl ads don’t quite make it to the new world of networking sites, user content and interactive media.