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Archive for October 2008
October 31, 2008

Marketing Rules on the Campaign Trail

By implementing a consistent value proposition ("The Change We Need"), Barack Obama has created a clear advantage for himself over John McCain.

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October 30, 2008

Reunion Notes: View from the Pacific

Nearly 500 alumni and guests gathered in Hong Kong for a series of faculty panels and networking events as part of the Pan-Asian Reunion.

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October 29, 2008

Bold Leadership at Xerox

It is one thing to turnaround a troubled company and it is another to transform it. Xerox CEO Anne Mulcahy has done both.

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October 28, 2008

IDC Consulting Group Needs a Name

We urgently need a name for our new IDC initiative. It should capture the uniqueness of the IDC brand and be fitting of an MBA student-run pro bono consulting group.

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October 27, 2008

Changing World, Adapting Education

EMBA-Global has met the need for international education through its partnership between Columbia Business School and London Business School.

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October 25, 2008

Asia Brand: Five Questions for SCHMITT

There is no shortage of Asian brands that are known globally and more will be coming soon.

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October 24, 2008

Uncommon Path for MBAs

There is no more urgent or important work than providing children from low-income communities the same high quality education that their affluent peers receive.

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October 23, 2008

Living Laboratory for Asian Executives

Asia’s growing role in international finance has brought an increasing number of executives to American universities to learn how to sustain and scale their own economic growth.

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October 21, 2008

Wall Street's Ripple Effect in China

There are two ways the crisis will have an effect: through the trading route and through the asset route.

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