About Public OfferingThis blog is a natural extension of Columbia Business School's longstanding tradition of innovation and entrepreneurship. read more... Archive for October 2008
October 31, 2008
Marketing Rules on the Campaign TrailBy implementing a consistent value proposition ("The Change We Need"), Barack Obama has created a clear advantage for himself over John McCain.
October 30, 2008
Reunion Notes: View from the PacificNearly 500 alumni and guests gathered in Hong Kong for a series of faculty panels and networking events as part of the Pan-Asian Reunion.
October 29, 2008
Bold Leadership at XeroxIt is one thing to turnaround a troubled company and it is another to transform it. Xerox CEO Anne Mulcahy has done both.
October 28, 2008
IDC Consulting Group Needs a NameWe urgently need a name for our new IDC initiative. It should capture the uniqueness of the IDC brand and be fitting of an MBA student-run pro bono consulting group.
October 27, 2008
Changing World, Adapting EducationEMBA-Global has met the need for international education through its partnership between Columbia Business School and London Business School.
October 25, 2008
Asia Brand: Five Questions for SCHMITTThere is no shortage of Asian brands that are known globally and more will be coming soon.
October 24, 2008
Uncommon Path for MBAsThere is no more urgent or important work than providing children from low-income communities the same high quality education that their affluent peers receive.
October 23, 2008
Living Laboratory for Asian ExecutivesAsia’s growing role in international finance has brought an increasing number of executives to American universities to learn how to sustain and scale their own economic growth.
October 21, 2008
Wall Street's Ripple Effect in ChinaThere are two ways the crisis will have an effect: through the trading route and through the asset route. |
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