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Archive for February 2008
February 15, 2008

The Case Method Makes Room for Africa

Over the past decade, leading African business schools have adopted the traditional case method. But how much can they really learn from these cases when they are about American companies that routinely leave Africa out of their operating plans altogether?

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February 14, 2008

Capitalizing on the Sweet Tooth

One day last year Chris Chen ’08 was making a snack in his kitchen when his roommate, a former pastry sous chef at Le Cirque, embellished it with sea salt and caramelized bananas. Suddenly Chris was struck with an idea — selling gourmet desserts out of a truck.

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February 13, 2008

Three Secrets of My Success

As I wind down my CBS career, I figured it would be a good time to impart some of the wisdom I’ve picked up over the last 12-plus months in business school.

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February 12, 2008

Bringing Entrepreneurialism to Education

The core leaders that I have at many levels in the system are not people who came from the education schools — they’re people who came from the business schools, and from the business sector. That causes me a lot of political heat, but that’s just fine.

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February 11, 2008

Marketing Virgin Territory

Delivering the dream of space travel has always been the exclusive province of government agencies, and primarily the privilege of professional astronauts. With Virgin Galactic, Richard Branson is trying to change that.

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February 08, 2008

Congratulations Vikram Pandit, PhD ’86, Citi CEO

In December, financial behemoth Citigroup named Vikram Pandit, PhD ’86, chief executive officer—a big job any time, but a particularly challenging one for the embattled firm, buffeted by credit woes.

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February 07, 2008

Capon’s Top 3 Marketers of 2007

Everyone has his or her own choices for the top marketers of 2007, so I don’;t expect you to agree with me.

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February 06, 2008

As Art Becomes More About Business, Curators Seek Skills

Museum directors are facing increasing pressure to better negotiate nonart subjects such as donations, budgets, construction and attendance.

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February 05, 2008

Super Bowl Ads Go Online... or Do They?

Super Bowl ads don’t quite make it to the new world of networking sites, user content and interactive media.

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