Strategy News
May 28, 2013
The article covers research by Profs. Mason and Ames and doctoral students Alice Lee and Elizabeth Wiley that shows precise figures, rather than round numbers, give negotiators an edge in dealmaking.
Asking for a Raise? Avoid Round Numbers
The Wall Street Journal
May 23, 2013
Prof. Cohen comments on an emerging business practice of struggling companies — rehiring former CEOs.
Rehiring the CEO: A Familiar Playbook
The Wall Street Journal
April 12, 2013
Prof. McGrath comments on Starbucks’ decision to cut prices on its bags of coffee sold in grocery stores.
The Game Theory Behind Starbucks’ Big Coffee Price Cut
Bloomberg Businessweek
March 25, 2013
Prof. Cohen comments on CEO Ron Johnson’s attempt to reinvent JC Penney.
The Turnaround Trap
The New Yorker
March 11, 2013
The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference.
Unconventional Wisdom from Global Brands: Four Ideas from the BRITE ’13 Conference
August 17, 2012
The column cites a paper co–written by Prof. Johar that examines goal setting in the context of financial decision–making.
Something for the Weekend Column
Financial Times.com
June 08, 2012
The article highlights research by Prof. Broadie on the relative contribution to scoring of the long game and short game, which challenges conventional wisdom about golf.
The Short Game’s the Thing? Nope
The Wall Street Journal
May 17, 2012
The article mentions research by Profs. Mayer and Piskorski on the design of mortgage modification programs.
Principal Reductions Won’t Solve the Mortgage Mess
Bloomberg View
April 16, 2012
Prof. McGrath shares her thoughts on what Yahoo’s CEO Scott Thompson can do to help his company re–emerge as a technology giant.
How Can Yahoo Revive Its Fortunes?
The Washington Post