June 03, 2013
The article reports on research by Profs. Mason and Ames and doctoral students Alice Lee and Elizabeth Wiley that demonstrates naming precise figures leads to more successful negotiations.
June 02, 2013
Prof. McGrath’s argues that “competitive strategy is transient, not sustainable” in her new book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business.
May 28, 2013
The article covers research by Profs. Mason and Ames and doctoral students Alice Lee and Elizabeth Wiley that shows precise figures, rather than round numbers, give negotiators an edge in dealmaking.
Asking for a Raise? Avoid Round Numbers
May 23, 2013
Prof. Cohen comments on an emerging business practice of struggling companies — rehiring former CEOs.
Rehiring the CEO: A Familiar Playbook
April 12, 2013
Prof. McGrath comments on Starbucks’ decision to cut prices on its bags of coffee sold in grocery stores.
The Game Theory Behind Starbucks’ Big Coffee Price Cut
March 25, 2013
Prof. Cohen comments on CEO Ron Johnson’s attempt to reinvent JC Penney.
The Turnaround Trap
March 11, 2013
The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference.
August 17, 2012
The column cites a paper co–written by Prof. Johar that examines goal setting in the context of financial decision–making.
Something for the Weekend Column
July 12, 2012
Prof. Netzer talks about how to collect and interpret different types of digital information from big data.
June 08, 2012
The article highlights research by Prof. Broadie on the relative contribution to scoring of the long game and short game, which challenges conventional wisdom about golf.
The Short Game’s the Thing? Nope
May 17, 2012
The article mentions research by Profs. Mayer and Piskorski on the design of mortgage modification programs.
Principal Reductions Won’t Solve the Mortgage Mess
April 16, 2012
Prof. McGrath shares her thoughts on what Yahoo’s CEO Scott Thompson can do to help his company re–emerge as a technology giant.
How Can Yahoo Revive Its Fortunes?