Prof. McGrath comments on Starbucks’ decision to cut prices on its bags of coffee sold in grocery stores.
The Game Theory Behind Starbucks’ Big Coffee Price Cut
Bloomberg Businessweek
Prof. Cohen comments on CEO Ron Johnson’s attempt to reinvent JC Penney.
The Turnaround Trap
The New Yorker
The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference.
Unconventional Wisdom from Global Brands: Four Ideas from the BRITE ’13 Conference
The column cites a paper co–written by Prof. Johar that examines goal setting in the context of financial decision–making.
Something for the Weekend Column
Financial Times.com
The article highlights research by Prof. Broadie on the relative contribution to scoring of the long game and short game, which challenges conventional wisdom about golf.
The Short Game’s the Thing? Nope
The Wall Street Journal
The article mentions research by Profs. Mayer and Piskorski on the design of mortgage modification programs.
Principal Reductions Won’t Solve the Mortgage Mess
Bloomberg View
Prof. McGrath shares her thoughts on what Yahoo’s CEO Scott Thompson can do to help his company re–emerge as a technology giant.
How Can Yahoo Revive Its Fortunes?
The Washington Post
Prof. Broadie talks about his research on the PGA Tour and its real–world implications in business and management.
Why Scientists Love to Study Golf
The Wall Street Journal
The article features research by Profs. Lee and Pham that finds higher trust in an individual’s feelings may result in more accurate predictions about a variety of future events.
Study: Why Trusting Your Feelings Makes You a Better Predictor
Forbes
Strategic Leaders Need Vision, says General George Casey
Retired general George Casey, the 36th chief of staff of the US Army, shared his expertise on strategic leadership with Columbia Business School students, including military veterans, on Tuesday, February 7, at the School.
The article discusses The Design & Marketing of Luxury Products, a joint Master Class offered by Columbia Business School and Parsons The New School for Design. The course is co-taught by Prof. Maisonrouge.
Material world
Financial Times