Media and Technology News
September 12, 2013
The article features research by the Center on Global Brand Leadership that finds showrooming is not as prevalent as traditional retailers fear.
Maybe Showrooming Isn’t Killing Retailers After All
September 06, 2013
Prof. Schmitt says that Yahoo’s new logo is part of a larger rebranding campaign, signaling to the public that change is coming.
September 04, 2013
Prof. Noam argues that the dynamism of the wireless sector and the increasing demand for video capability is driving tech upgrades and global expansion for mobile carriers.
Verizon, Microsoft Contribute to M&A Surge
July 08, 2013
Prof. Gordon discusses why the bitcoin, which has gained a significant following among tech–savvy investors, is struggling to break into mainstream investment and consumer circles.
June 14, 2013
Regina Resnick talks about the rise of MBA recruiting at Amazon.
With B–School Tech Jobs Growing, MBAs Flock to Amazon
May 24, 2013
The article features the launch of Notes to the Next Class, offering a glimpse into the Columbia Business School experience for students, alumni, and the general public.
Columbia Business Students Get an Online Place of Their Own
April 10, 2013
The site is a space for current students and the 41,000-plus alumni around the world to pass knowledge on to future classes, and to share photos, videos, and stories.
March 11, 2013
The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference.
December 26, 2012
The article cites research by Prof. Wilcox on how social networks, like Facebook, may inflate self–esteem and reduce self–control.
Twitter Saps Productivity, Facebook Makes You Fat
November 30, 2012
The article features current GBA President Braxton Bragg’s ’13 holiday gift suggestion for MBA students — Clocky.
The MBA Holiday Gift Guide
October 01, 2012
The article features research by Prof. Wilcox that examines how browsing Facebook lowers one’s self control and is linked to higher debt, weight.
Why We Are So Rude Online
September 11, 2012
In light of the release of Apple’s iPhone 5, Prof. Greenwald discusses the focus on content in the digital age.