Media and Technology News
December 11, 2013
Olapic, founded by Jose de Cabo ’10, Pau Sabria ’10, and Luis Sanz ’10 as a wedding photo app, now provides the technology that allows major brands to crowdsource customer photos and videos and turn them into marketing images.
November 06, 2013
Prof. Duggan offers tips on how to gain an edge from big data without sacrificing intuition, creativity, and critical thinking.
November 04, 2013
Prof. Moshe Cohen attributes the conservative pricing of new stocks like Twitter to investor anxiety in the wake of Facebook’s IPO flop.
Post–Facebook IPOs Leave Money on the Table
October 24, 2013
Prof. Moshe Cohen says that as Twitter goes public, many questions about how its evolving business model will sustain growth and deliver returns for advertisers remain unanswered.
Twitter Sets I.P.O. Price at $17 to $20 a Share
October 04, 2013
Prof. Cohen says that the volatility of markets during the government shutdown makes Twitter’s upcoming IPO a risky move.
Twitter’s IPO #openingthekimono
September 13, 2013
David Rogers, Executive Director of BRITE, notes that “for the first time, advertisers can place ads not just against a media property but against our collective conversations.”
Twitter IPO: What It Means for You
September 13, 2013
James Moore, Entrepreneur in Residence at the Eugene Lang Entrepreneurship Center, says that a successful IPO from Twitter would boost investor confidence in both public and private markets.
The Payday at Twitter Many Were Waiting For
September 12, 2013
The article features research by the Center on Global Brand Leadership that finds showrooming is not as prevalent as traditional retailers fear.
Maybe Showrooming Isn’t Killing Retailers After All
September 06, 2013
Prof. Schmitt says that Yahoo’s new logo is part of a larger rebranding campaign, signaling to the public that change is coming.
September 04, 2013
Prof. Noam argues that the dynamism of the wireless sector and the increasing demand for video capability is driving tech upgrades and global expansion for mobile carriers.
Verizon, Microsoft Contribute to M&A Surge
July 08, 2013
Prof. Gordon discusses why the bitcoin, which has gained a significant following among tech–savvy investors, is struggling to break into mainstream investment and consumer circles.
June 14, 2013
Regina Resnick talks about the rise of MBA recruiting at Amazon.
With B–School Tech Jobs Growing, MBAs Flock to Amazon