Eric Johnson Receives Scientific Achievement Award
The Society of Consumer Psychology has recognized Professor Eric Johnson with the Distinguished Scientific Achievement Award.
Research by Profs. Ansari and Koenigsberg predicts how multiple, distinct types of relationships form in social networks.
What Makes Networks Tick
BizEd Magazine
The article features research by Profs. Lee and Pham that finds higher trust in an individual’s feelings may result in more accurate predictions about a variety of future events.
Study: Why Trusting Your Feelings Makes You a Better Predictor
Forbes
The article discusses The Design & Marketing of Luxury Products, a joint Master Class offered by Columbia Business School and Parsons The New School for Design. The course is co-taught by Prof. Maisonrouge.
Material world
Financial Times
Prof. Cohen discusses the problems facing Sears in 2012.
Sears Is Closing Stores, What Retailer Will Be Next?
Forbes.com
The article features a study by Prof. Pham that finds relaxed shoppers are willing to pay up to 15% more for goods than those who are less relaxed.
Just Relax, Then Buy More and Pay More For It
The Wall Street Journal
Prof. Brett Gordon weighs in on Netflix’s decision to separate its DVD and streaming services. The below link will connect you to BloombergBusinessWeek’s pick–up of the original AP article.
Netflix says it’s sorry, then creates new uproar
Associated Press
Study by Prof. Sheena Iyengar finds that for high-end items, price can serve as a signal for quality, pertinent in a consumer’s decision–making process.
Why You Conspicuously Avoid the Cheaper Wine
The Wall Street Journal's SmartMoney
Chicago Tribune discusses a study by Profs. Ran Kivetz and Oded Netzer that provides evidence on how consumers complicate choice when confronted with big decisions. Prof. Netzer explains that way of thinking can hurt consumers as “due diligence can be costly, especially if it’s a fake due diligence.”
Why we blunder when we buy
Chicago Tribune
In Jonathan Knee’s article for The Atlantic, he points out that Netflix’s success in a struggling media market comes from its role as an aggregator, with strong economies of scale and customer captivity.
Why Content Isn’t King
The Atlantic
School Launches Gear Store
The Columbia Business School community can now purchase School-branded merchandise through a newly launched website, Columbia Business School Gear.