October 31, 2013
Iris Henries, associate dean, chief marketing and communications officer, discusses Columbia Business School’s new branding campaign.
Columbia Debuts New Branding Campaign
October 20, 2013
Prof. Damon Phillips says that the brand Chipotle has built around organic, locally–sourced ingredients may become a point of tension as the company starts to grow.
September 13, 2013
David Rogers, Executive Director of BRITE, notes that “for the first time, advertisers can place ads not just against a media property but against our collective conversations.”
Twitter IPO: What It Means for You
September 12, 2013
The article features research by the Center on Global Brand Leadership that finds showrooming is not as prevalent as traditional retailers fear.
Maybe Showrooming Isn’t Killing Retailers After All
September 06, 2013
Prof. Schmitt says that Yahoo’s new logo is part of a larger rebranding campaign, signaling to the public that change is coming.
August 05, 2013
Prof. Cohen argues that J.C. Penney has failed to realize that while marketing is an important position, it’s subordinate to merchandising.
J.C. Penney Stock Falls as New Marketing Chief Fails to Quiet Skeptics
April 17, 2013
The article cites research by Prof. Kivetz that finds anticipating long–term regret leads consumers to buy pleasurable products rather than practical necessities.
A Closet Filled with Regrets
April 12, 2013
The article cites research co–authored by Prof. Johnson that examines how governments should design policies regarding organ donors.
The Ins and Outs of Organ Donation
March 25, 2013
Prof. Cohen comments on CEO Ron Johnson’s attempt to reinvent JC Penney.
The Turnaround Trap
March 11, 2013
The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference.
March 01, 2013
The article covers final student presentations from the Design and Marketing of Luxury Goods Master Class taught by Prof. Maisonrouge.
January 18, 2013
Two Columbia Business School faculty members have received 2012 Dean’s Prizes for Teaching Excellence in an Elective.