Prof. Toubia is highlighted in the Financial Times' Lexicon column, where he discusses terms and trends related to marketing.
FT Lexicon: Professor of the week: Olivier Toubia, Columbia Business School
Financial Times
Broadie, Horton, and Netzer Receive Dean’s Awards for Teaching
Three Columbia Business School faculty members have received inaugural 2010 Dean’s awards for teaching in an elective.
David Rogers, Director, Center on Global Brand Leadership discusses the appeal of pop-up stores, such as Pop Tarts new venture in New York City.
Pop up stores
Reuters Video
David Rogers, Executive Director, Columbia Business School's Center on Global Brand Leadership, talks about the rise of pop-up stores, such as Pop Tarts new venture in Times Square, New York.
Pop up stores
Reuters Video
Prof. Ran Kivetz discusses research that explains schizophrenic consumer behavior during a long recession - mainly, occasional splurges despite cutbacks in spending.
The New Abnormal
BloombergBusinessWeek
New courses in social media and related subjects at Columbia Business School was covered by BloombergBusinessWeek.
B-Schools All A-Twitter Over Social Media
BloombergBusinessWeek
Gita Johar Appointed as New Vice Dean for Research
Johar to work closely with School's new Cross-Disciplinary Areas (CDAs), which integrate research and teaching across academic divisions, the University and the practitioner community.
An article discusses a study co-authored by Prof. Leonard Lee on warehouse stores and consumer behavior.
Avoid the 50-Packs Of Cereal, and Other Tips for Bulk Buyers
The Washington Post
BRITE ’09 Conference Showcases Innovation in Branding
The two-day event brought together leaders in business, technology, media and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain brands.
Columbia Business School Implements Redesigned Core Curriculum
“The core is essential to preparing our students to analyze, decide and lead in an increasingly complex and global business environment,” said Dean Glenn Hubbard.
David DeCicco Named Associate Dean for Marketing and Communications
He will be responsible for developing Columbia Business School’s comprehensive strategic marketing and communications plan.