September 12, 2013
The article features research by the Center on Global Brand Leadership that finds showrooming is not as prevalent as traditional retailers fear.
Maybe Showrooming Isn’t Killing Retailers After All
September 06, 2013
Prof. Schmitt says that Yahoo’s new logo is part of a larger rebranding campaign, signaling to the public that change is coming.
August 05, 2013
Prof. Cohen argues that J.C. Penney has failed to realize that while marketing is an important position, it’s subordinate to merchandising.
J.C. Penney Stock Falls as New Marketing Chief Fails to Quiet Skeptics
April 17, 2013
The article cites research by Prof. Kivetz that finds anticipating long–term regret leads consumers to buy pleasurable products rather than practical necessities.
A Closet Filled with Regrets
April 12, 2013
The article cites research co–authored by Prof. Johnson that examines how governments should design policies regarding organ donors.
The Ins and Outs of Organ Donation
March 25, 2013
Prof. Cohen comments on CEO Ron Johnson’s attempt to reinvent JC Penney.
The Turnaround Trap
March 11, 2013
The article discusses four unconventional ideas for brands, which were presented at the BRITE ’13 conference.
March 01, 2013
The article covers final student presentations from the Design and Marketing of Luxury Goods Master Class taught by Prof. Maisonrouge.
January 18, 2013
Two Columbia Business School faculty members have received 2012 Dean’s Prizes for Teaching Excellence in an Elective.
December 26, 2012
The article cites research by Prof. Wilcox on how social networks, like Facebook, may inflate self–esteem and reduce self–control.
Twitter Saps Productivity, Facebook Makes You Fat
December 11, 2012
Prof. Toubia talks about his current research on how brand misdeeds can affect both existing and prospective customers.
Why Clients Will Shrug Off HSBC’s Misdeeds
October 26, 2012
Prof. Cohen offers his picks of the retail winners and losers this holiday season, noting Amazon, Target, and Macy’s as the industry’s victors.