March 12, 2012
Ad Age features a study led by Prof. Sexton and David Rogers, Executive Director, Center on Global Brand Leadership that was presented at the BRITE ’12 conference.
March 08, 2012
The Society of Consumer Psychology has recognized Professor Eric Johnson with the Distinguished Scientific Achievement Award.
March 01, 2012
Research by Profs. Ansari and Koenigsberg predicts how multiple, distinct types of relationships form in social networks.
What Makes Networks Tick
February 28, 2012
The article features research by Profs. Lee and Pham that finds higher trust in an individual’s feelings may result in more accurate predictions about a variety of future events.
January 30, 2012
The article discusses The Design & Marketing of Luxury Products, a joint Master Class offered by Columbia Business School and Parsons The New School for Design. The course is co-taught by Prof. Maisonrouge.
December 27, 2011
Prof. Cohen discusses the problems facing Sears in 2012.
November 03, 2011
The article features a study by Prof. Pham that finds relaxed shoppers are willing to pay up to 15% more for goods than those who are less relaxed.
Just Relax, Then Buy More and Pay More For It
September 19, 2011
Prof. Brett Gordon weighs in on Netflix’s decision to separate its DVD and streaming services. The below link will connect you to BloombergBusinessWeek’s pick–up of the original AP article.
Netflix says it’s sorry, then creates new uproar
August 19, 2011
Study by Prof. Sheena Iyengar finds that for high-end items, price can serve as a signal for quality, pertinent in a consumer’s decision–making process.
Why You Conspicuously Avoid the Cheaper Wine
July 22, 2011
Chicago Tribune discusses a study by Profs. Ran Kivetz and Oded Netzer that provides evidence on how consumers complicate choice when confronted with big decisions. Prof. Netzer explains that way of thinking can hurt consumers as “due diligence can be costly, especially if it’s a fake due diligence.”
Why we blunder when we buy
June 15, 2011
In Jonathan Knee’s article for The Atlantic, he points out that Netflix’s success in a struggling media market comes from its role as an aggregator, with strong economies of scale and customer captivity.
Why Content Isn’t King