July 22, 2011
Chicago Tribune discusses a study by Profs. Ran Kivetz and Oded Netzer that provides evidence on how consumers complicate choice when confronted with big decisions. Prof. Netzer explains that way of thinking can hurt consumers as “due diligence can be costly, especially if it’s a fake due diligence.”
Why we blunder when we buy
June 15, 2011
In Jonathan Knee’s article for The Atlantic, he points out that Netflix’s success in a struggling media market comes from its role as an aggregator, with strong economies of scale and customer captivity.
Why Content Isn’t King
January 27, 2011
Prof. Toubia is highlighted in the Financial Times' Lexicon column, where he discusses terms and trends related to marketing.
August 17, 2010
David Rogers, Director, Center on Global Brand Leadership discusses the appeal of pop-up stores, such as Pop Tarts new venture in New York City.
Pop up stores
August 13, 2010
David Rogers, Executive Director, Columbia Business School's Center on Global Brand Leadership, talks about the rise of pop-up stores, such as Pop Tarts new venture in Times Square, New York.
Pop up stores
July 29, 2010
Prof. Ran Kivetz discusses research that explains schizophrenic consumer behavior during a long recession - mainly, occasional splurges despite cutbacks in spending.
The New Abnormal
July 26, 2010
New courses in social media and related subjects at Columbia Business School was covered by BloombergBusinessWeek.
B-Schools All A-Twitter Over Social Media
May 13, 2010
Prof. Jonathan Levav's research is featured in Reuters.
February 22, 2010
Johar to work closely with School's new Cross-Disciplinary Areas (CDAs), which integrate research and teaching across academic divisions, the University and the practitioner community.
July 07, 2009
An article discusses a study co-authored by Prof. Leonard Lee on warehouse stores and consumer behavior.
Avoid the 50-Packs Of Cereal, and Other Tips for Bulk Buyers