February 29, 2008
In this article about mobile phone design, Professor Rita Gunther McGrath comments: "There is an awful lot of pressure to keep the wheels turning instead of putting money into new innovation and development."
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December 12, 2006
September 25, 2006
Bernd Schmitt, the Robert D. Calkins Professor of International Business in the Marketing Division, led an online video lecture series on FT.com.
August 30, 2006
While it’s clear that default options save time, they also hold sway over billions of dollars and thousands of lives.
June 13, 2006
Leading marketing practitioners and experts gathered on campus for a series of cutting-edge panels and discussions hosted by the School’s Center on Global Brand Leadership and media company Corante.