November 03, 2011
The article features a study by Prof. Pham that finds relaxed shoppers are willing to pay up to 15% more for goods than those who are less relaxed.
Just Relax, Then Buy More and Pay More For It
September 19, 2011
Prof. Brett Gordon weighs in on Netflix’s decision to separate its DVD and streaming services. The below link will connect you to BloombergBusinessWeek’s pick–up of the original AP article.
Netflix says it’s sorry, then creates new uproar
August 19, 2011
Study by Prof. Sheena Iyengar finds that for high-end items, price can serve as a signal for quality, pertinent in a consumer’s decision–making process.
Why You Conspicuously Avoid the Cheaper Wine
July 22, 2011
Chicago Tribune discusses a study by Profs. Ran Kivetz and Oded Netzer that provides evidence on how consumers complicate choice when confronted with big decisions. Prof. Netzer explains that way of thinking can hurt consumers as “due diligence can be costly, especially if it’s a fake due diligence.”
Why we blunder when we buy
June 15, 2011
In Jonathan Knee’s article for The Atlantic, he points out that Netflix’s success in a struggling media market comes from its role as an aggregator, with strong economies of scale and customer captivity.
Why Content Isn’t King
January 27, 2011
Prof. Toubia is highlighted in the Financial Times' Lexicon column, where he discusses terms and trends related to marketing.
August 17, 2010
David Rogers, Director, Center on Global Brand Leadership discusses the appeal of pop-up stores, such as Pop Tarts new venture in New York City.
Pop up stores
August 13, 2010
David Rogers, Executive Director, Columbia Business School's Center on Global Brand Leadership, talks about the rise of pop-up stores, such as Pop Tarts new venture in Times Square, New York.
Pop up stores
July 29, 2010
Prof. Ran Kivetz discusses research that explains schizophrenic consumer behavior during a long recession - mainly, occasional splurges despite cutbacks in spending.
The New Abnormal
July 26, 2010
New courses in social media and related subjects at Columbia Business School was covered by BloombergBusinessWeek.
B-Schools All A-Twitter Over Social Media