Marketing News
September 12, 2013

Maybe Showrooming Isn’t Killing Retailers After All
Bloomberg Businessweek

September 06, 2013

Yahoo Rolls Out Its New Logo

August 05, 2013

J.C. Penney Stock Falls as New Marketing Chief Fails to Quiet Skeptics
The Wall Street Journal’s MarketWatch

April 17, 2013

A Closet Filled with Regrets
The Wall Street Journal

April 12, 2013

The Ins and Outs of Organ Donation

March 25, 2013

The Turnaround Trap
The New Yorker

March 11, 2013

Unconventional Wisdom from Global Brands: Four Ideas from the BRITE ’13 Conference

March 01, 2013

Holographs at Hermes and Other Innovative Ideas Students Pitched to Luxury Brands at LEF Program

January 18, 2013

Faculty Members Recognized for Excellence in Electives

Two Columbia Business School faculty members have received 2012 Dean’s Prizes for Teaching Excellence in an Elective. Read more...

December 26, 2012

Twitter Saps Productivity, Facebook Makes You Fat
Bloomberg View

December 11, 2012

Why Clients Will Shrug Off HSBC’s Misdeeds
The Wall Street Journal’s MarketWatch

October 26, 2012

The Winners (Target) and Losers (Best Buy) This Holiday Season