Columbia Business School Launches New Web Site
The School’s new Web site offers a clean, consistent design and integrated access to our community’s publications, news, events and more.
In this article about mobile phone design, Professor Rita Gunther McGrath comments: "There is an awful lot of pressure to keep the wheels turning instead of putting money into new innovation and development."
View the article (login required)
(New York Times)
"Ingenious": Insights into Diplomats' Bad Behavior and Do-Gooders' Regret
In two recent studies by Professors Ray Fisman and Ran Kivetz — touted in the New York Times Magazine as “ingenious” — the common thread is a sense of guilt, or the lack thereof.
Lehmann Wins Berry-AMA Book Prize
Don Lehmann, the George E. Warren Professor of Business in the Marketing Division, was awarded the 2006 Berry-AMA Book Prize by the American Marketing Association Foundation.
Professor Schmitt Leads Experiential Marketing Series on FT.com
Bernd Schmitt, the Robert D. Calkins Professor of International Business in the Marketing Division, led an online video lecture series on FT.com.
Professor Johnson Shows Power of Default Options in FT Op-Ed
While it’s clear that default options save time, they also hold sway over billions of dollars and thousands of lives.
Center on Global Brand Leadership Hosts 2006 Innovative Marketing Conference
Leading marketing practitioners and experts gathered on campus for a series of cutting-edge panels and discussions hosted by the School’s Center on Global Brand Leadership and media company Corante.