An article discusses a study co-authored by Prof. Leonard Lee on warehouse stores and consumer behavior.
Avoid the 50-Packs Of Cereal, and Other Tips for Bulk Buyers
The Washington Post
BRITE ’09 Conference Showcases Innovation in Branding
The two-day event brought together leaders in business, technology, media and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain brands.
Columbia Business School Implements Redesigned Core Curriculum
“The core is essential to preparing our students to analyze, decide and lead in an increasingly complex and global business environment,” said Dean Glenn Hubbard.
David DeCicco Named Associate Dean for Marketing and Communications
He will be responsible for developing Columbia Business School’s comprehensive strategic marketing and communications plan.
Columbia Business School Launches New Web Site
The School’s new Web site offers a clean, consistent design and integrated access to our community’s publications, news, events and more.
In this article about mobile phone design, Professor Rita Gunther McGrath comments: "There is an awful lot of pressure to keep the wheels turning instead of putting money into new innovation and development."
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(New York Times)
"Ingenious": Insights into Diplomats' Bad Behavior and Do-Gooders' Regret
In two recent studies by Professors Ray Fisman and Ran Kivetz — touted in the New York Times Magazine as “ingenious” — the common thread is a sense of guilt, or the lack thereof.
Lehmann Wins Berry-AMA Book Prize
Don Lehmann, the George E. Warren Professor of Business in the Marketing Division, was awarded the 2006 Berry-AMA Book Prize by the American Marketing Association Foundation.
Professor Schmitt Leads Experiential Marketing Series on FT.com
Bernd Schmitt, the Robert D. Calkins Professor of International Business in the Marketing Division, led an online video lecture series on FT.com.
Professor Johnson Shows Power of Default Options in FT Op-Ed
While it’s clear that default options save time, they also hold sway over billions of dollars and thousands of lives.
Center on Global Brand Leadership Hosts 2006 Innovative Marketing Conference
Leading marketing practitioners and experts gathered on campus for a series of cutting-edge panels and discussions hosted by the School’s Center on Global Brand Leadership and media company Corante.