The School in the News Archive
December 30, 2013
Prof. Mayer says that while the government’s Home Affordable Refinance Program has finally hit its stride, the government did “too little too slowly” to prevent foreclosures.
Mortgage Program Pans Out
December 20, 2013
Prof. McGrath says that Blackberry, outcompeted by competitors Apple and Samsung in recent years, has an uphill battle reentering the smartphone industry it used to dominate.
BlackBerry Hits the Reset Button on Its Core Business
December 19, 2013
Research by Prof. Katherine Phillips shows that office holiday parties often alienate minority coworkers by highlighting racial dissimilarities.
Office Parties Are Bad for Business
December 13, 2013
Ijeoma Arum ’14, Melissa Foo ’14, Sara Huneke ’14, and Matthew Wilkes ’14, students in Prof. Ketty Maisonrouge’s Design & Marketing of Luxury Products Master Class, developed an innovative launch strategy for Balenciaga’s new boutique. The class is offered in partnership with Parsons The New School for Design.
December 11, 2013
Olapic, founded by Jose de Cabo ’10, Pau Sabria ’10, and Luis Sanz ’10 as a wedding photo app, now provides the technology that allows major brands to crowdsource customer photos and videos and turn them into marketing images.
December 08, 2013
The article highlights the School’s redesigned core curriculum, new branding campaign, and position “at the very center of business.”
The Changing Face of the MBA Curriculum
December 06, 2013
Prof. Hitendra Wadhwa remembers Nelson Mandela and reflects on his life, works, and leadership.
December 01, 2013
Prof. Emi Nakamura’s research finds that Chinese inflation figures have been understated as of late, while data on growth in consumption have been overstated.
November 29, 2013
Prof. Mark Cohen discusses promotions that create the most value for both shoppers and retailers this holiday season.
Which Promotions Work Best for Retailers?