August 01, 2012
Digital is the norm in Media and Entertainment
PwC's annual Global Entertainment and Media Outlook 2012-2016 forecasts that global E&M spending is expected to rise from $1.6 trillion in 2011 to $2.1 trillion by 2016, growing at a compound annual growth rate (CAGR) of 5.7%. The U.S. E&M market experienced the largest increase since 2007 with faster growth expected, growing at 5.2% CAGR reaching $597 billion in 2016, from $464 billion in 2011.
http://www.marketingvox.com/pwc-digital-the-norm-in-entertainment-media-consumers-expect-personalized-ads-051172/