Curriculum

Columbia Business School offers a wide variety of courses across disciplines for students committed to pursuing a career in the media industry. These courses are organized into three groupings: concept courses, applied courses and electives. Students who wish to specialize in media are encouraged to take one concepts course, one applied course and one additional course; students may select the additional course from any of the three categories.

Media courses offered in the 2009–2010 academic year are listed below.

Concepts Courses   Term
Media and Information Management B8210-001 Spring
Economic Analysis of Media B8299-009 Not offered in 09-10

Applied Courses
   
Communications, Internet and Media (Master Class)

Creating, Distributing & Marketing Media in the Digital Age (Master Class)

Strategic Management of Media
B9377-005


B9677-006

B8299-012
Fall


Fall

Fall
International Media Business B8599-007 Spring
Mergers and Acquisitions in Media (Master Class)
B9377-003 Spring

Approved Electives
   
Business School:    
Marketing the Arts, Culture and Education
B6690-001 Fall
Media Marketing & Entrepreneurship
B8699-032Fall
Media Metrics, Analytics and EconomicsB8699-011Fall
The Business of Sports
B9301-010Spring
Emerging MediaB8520-001
Spring
High Tech Entrepreneurship (Master Class)B9677-007Spring
Investing in Media & Entertainment
B9301-114
Spring
Marketing & the InternetB8699-025Spring
Marketing ResearchB8617-001Spring



Film School:    
The Business of Film R6004-001 Fall
The Role of the Producer R6027-001 Fall
     
Law School:    
Comparative Mass Media Law L9682 Fall
Electronic Commerce
L6346 Spring
Law in the Internet Society L6160 Fall
Law and the Music Industry L9272 Fall
Law and Sports L9110 Fall
Telecommunications Law
L6700
Spring



Journalism School:    
Media and Contemporary Society J8030 Fall
Social Impact of Mass Media
J6030 Fall
     
School of International and Public Affairs:    
Creating a Successful Magazine U6915 Fall
     
School of Arts and Sciences:    
The Mass Media In American Government and Politics
W4220-001 Not offered in 09-10
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