"Interpersonal Communication in Marketing: An Overview"

James Hulbert, Noel Capon

© Journal of Marketing Research, February 1972
Volume: 9 | Pages: 27-34

Publication type: Journal article

Research Archive Topic: Marketing

Abstract

Interpersonal communication in marketing is approached from a perspective that focuses on communication signs. A classification scheme is presented and relevant literature surveyed. Directions for future research are suggested.

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