Asim Ansari
"Building a Social Network for Success"
(2012)
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"A Bayesian Semi-parametric Approach for Endogeneity and Heterogeneity in Choice Models"
(2011)
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"Dynamic Targeted Pricing in B2B Settings"
Research Paper No. 11–5
(2011)
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"Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights"
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(2010)
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"Bayesian Multinomial Processing Tree Models"
Working Paper
(2010)
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"Generalized Customer Base Models for Non-Contractual Settings"
(2007)
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"Multicategory Brand Effects"
(2000)
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"Modeling Episode-Specific Satisfaction Judgments in Extended Service Transactions: A Random Coefficient Approach"
(1999)
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Eva Ascarza
"A Joint Model of Usage and Churn in Contractual Settings"
Working paper
(2009)
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Daniel Bartels
"Selfless Giving"
(2013)
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"Revisiting External Validity: Concerns about Trolley Problems and Other Sacrificial Dilemmas in Moral Psychology"
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(2012)
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"To Know and To Care: How Tradeoff Salience and Connectedness to the Future Self Jointly Influence Fiscal Restraint"
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(2012)
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"Similarity in Context: Implications for Consumer Judgment and Choice"
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(2011)
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Jacob Goldenberg
"A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models"
(2008)
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"Innovation: The Case of the Fosbury Flop"
MSI Reports
(2008)
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"The Role of Expert versus Social Opinion Leaders in New Product Adoption"
MSI working paper, Report No. 06-004
(2006)
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"What Drives Word of Mouth? The Role of Product Originality and Usefulness"
MSI working paper, Report No. 06-111
(2006)
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"The Primacy of the Idea Itself as a Predictor of New Product Success"
MSI Working Paper, Report No. 99–110
(1999)
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Brett Gordon
"Political Advertising and the Electoral College"
Working paper
(2012)
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"Competition and Product Innovation in Dynamic Oligopoly"
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(2012)
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"A Dynamic Structural Model of Addiction, Evaluating Cigarette Taxes"
Working Paper
(2012)
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"Advertising Competition in Presidential Elections"
(2012)
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"An Empirical Study of National vs. Local Pricing under Multi-market Competition"
(2012)
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Kamel Jedidi
"How does mismeasuring reservation prices affect pricing strategy?"
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(2010)
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"Probabilistic Lexicographic Models"
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(2010)
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"Dynamic Marketing Mix Allocation for Long-Term Profitability"
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(2007)
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"Optimal Multitiered Pricing of Products and Services: A Structural Conjoint Approach"
Working paper
(2006)
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"A Multibrand Intentions Model for New Product Forecasting and Concept Testing"
Working paper
(2005)
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"Confounding in Logistic Regression"
Working Paper
(2003)
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"Modeling No-Choice in Choice-Based Conjoint Analysis"
Working Paper
(2003)
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"Modeling Episode-Specific Satisfaction Judgments in Extended Service Transactions: A Random Coefficient Approach"
(1999)
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Gita Johar
"From Having to Behaving"
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(2011)
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"Two Wrongs Sometimes Make a Right: The Role of Task Difficulty in Nocebo and Placebo Treatments"
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(2011)
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"From Categorization to Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)"
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(2011)
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"Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights"
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(2010)
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"Care Enough to Cheat? How Lay Beliefs of Self-Mastery Guide Unethical Behavior"
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(2010)
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"Superstition, Illusion of Control and Brand Choice: Can Switching Brands Help Your Favorite Team Win the Big Game?"
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(2010)
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"When Bad News Really Hurts: Differential Effect of Message Elaboration in the Light of its Source"
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(2010)
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"Can Superstition Trump Preference?"
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(2008)
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"Choice-Motivated Source Attribution: Encoding and Retrieval Biases"
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(2008)
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"Dimensions of Product Creativity"
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(2008)
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"Is Your Enemy's Enemy Your Best Friend? Switching Preferences When Favorite Sports Teams Fall Out of the Race"
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(2008)
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"Lay Theories of Control and Ethical Decision Making"
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(2008)
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"Refutation Strategies"
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(2008)
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"Sanction to Indulge: Self-Rewards for Prior Restraint"
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(2008)
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"Unintended Spillover Effects of Internet Recommendations"
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(2008)
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"Variety Seeking as an Affect Management Strategy"
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(2008)
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"Low-Balling on Goals to Regulate Future Affect: A Functional Strategy"
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(2007)
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"Never Give Up Givin' It Up: How Lay Theories of Self-Control and Recent Success or Failure Affect Goal-Directed Behavior"
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(2007)
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Eric Johnson
"Comparison of web-based vs. in-person cognitive function tests of younger and older adults"
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(2011)
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"Framing the future first: Brain mechanisms that increase patience in intertemporal choice"
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(2011)
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"Should seniors be in charge? Decision-making over the lifespan"
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(2011)
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"Distribution Builder: A Tool for Measuring Preferences for Investment Risk"
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(2010)
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"Mediators of Loss Aversion"
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(2010)
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"Observing Unobserved Heterogeneity: Using Process Data to Enhance Choice Models"
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(2010)
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"Pricing Add-Ons as Totals: How Changing Price Display Can Influence Consumer Choice"
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(2010)
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"Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experiment Evidence from Mortgagers"
Faculty & Research Working Paper
(2010)
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"Time Preferences, Mortgage Choice, and Strategic  Default"
Working paper
(2010)
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"Individual-Level Loss Aversion in Riskless and Risky Choices"
Discussion Paper No. 2007–02
(2010)
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"International Differences in Information Privacy Concern: Implications for the Globalization of Electronic Commerce"
(2005)
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"Your Preferences May be Hazardous to Your Wealth: How False Consensus and Overconfidence Influence Judgments of Product Success"
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(1995)
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Ran Kivetz
"Functional Alibi"
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(2011)
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"The Impact of Marketing Promotions on Hedonic versus Utilitarian Purchases"
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(2011)
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"Tightwad Buyers, Spendthrift Renters"
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(2011)
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"Beating the Efficiency Frontier: The Allure of Opportunistic Value"
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(2010)
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"Perception of Fairness under Asymmetric Information (work in progress)"
(2010)
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Rajeev Kohli
"Freemium Digital Goods"
(2012)
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"A Probabilistic Lexicographic Model of Choice"
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(2011)
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"Probabilistic Lexicographic Models"
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(2010)
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"Structure Design and Algorithms for a Media Optimizer"
Management Science
(2010)
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"Probabilistic Choice in Optimal Product Design"
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(2007)
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"Integrating Conjoint Analysis and Engineering Design"
Working Paper
(2006)
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Leonard Lee
"When Shopper Marketing Backfires"
(2013)
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"The Stability of Temporal versus Monetary Evaluations"
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(2010)
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"Music Elicits Holistic Category-Level Preferences"
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(2010)
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"Affective Evaluations Are More Ordinal"
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"Money Muddles Thinking: The Effect of Price on Preference Consistency"
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(2008)
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"The Fees: Savings Link, or Purchasing Fifty Pounds of Pasta"
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(2007)
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"Holistic versus Analytical Processing in Preference Transitivity"
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(2005)
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Donald Lehmann
"Sampling Strategies for Information Goods"
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(2012)
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"Family Member Influence over Time and across Cultures: A Meta-Analysis"
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(2011)
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"What Good Are Hubs? Preferences for New Product Information Sources"
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(2011)
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"Drivers of Word-of-Mouth at the Individual Level"
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"Brand Equity and the Accessory Premium: The Case of the Automobile Industry"
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(2010)
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"The Financial Impact of Changes in Marketing and R&D Budgets"
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(2010)
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"Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level"
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(2010)
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"Local Neighborhoods as Early Predictors of Innovation Adoption"
Working paper
(2010)
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"Measuring the Impact of Meta-Analysis and Other Influential Papers"
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"The Impact of Advertising Copy on Word-of-Mouth"
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"The Impact of Competition and the Cost of Overstating Quality on the Optimal Quality, Quality Claims, and Price of New Products"
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(2010)
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"Sampling Information Goods: How Much Should Be Free?"
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(2010)
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"Carryover Effects in Survey Data"
Working paper
(2009)
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"Preference for New Product Information Sources"
Working Paper
(2007)
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"The Role of Expert versus Social Opinion Leaders in New Product Adoption"
MSI working paper, Report No. 06-004
(2006)
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"The Primacy of the Idea Itself as a Predictor of New Product Success"
MSI Working Paper, Report No. 99–110
(1999)
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Oded Netzer
"An Empirical Study of National vs. Local Pricing under Multi-market Competition"
(2012)
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"Dynamic Targeted Pricing in B2B Settings"
Research Paper No. 11-5
(2011)
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"Functional Alibi"
Working Paper
(2011)
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Michel Tuan Pham
"The Preference for Larger Assortments in Feeling-based Decisions"
(2013)
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"The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More Than 1,000 TV Commercials"
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"The Beyond-Valence Empathy Gap: On the Inability to Predict the Influence of Anxiety and Sadness on Judgments and Decisions"
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"Affective Evaluations Are More Ordinal"
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Miklos Sarvary
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(2012)
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"An Economic Theory of Language"
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(2012)
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"Buying and Selling Information under Competition"
(2012)
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"Differentiation with User-Generated Content"
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(2012)
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Bernd Schmitt
"Brand experience's role in event marketing"
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(2010)
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Don Sexton
"Marketing Cubed: The New Marketing Revolution"
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(2011)
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"Branding Strategies and Tactics of Chinese and Indian Firms"
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Scott Shriver
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Working Paper No. 10-20
(2012)
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"What If Marketers Put Customers Ahead of Profits?"
Research Paper No. 11-9
(2012)
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Olivier Toubia
"Affective Evaluations Are More Ordinal"
Working Paper
(2011)
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"Identifying Active Members in Viral Marketing Campaigns"
Working Paper
(2011)
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"Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experiment Evidence from Mortgagers"
Faculty & Research Working Paper
(2010)
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"Affective Evaluations Are More Ordinal"
Working Paper
(2010)
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"Improving Diffusion Forecasts Using Social Interactions Data"
Working Paper
(2009)
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"A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models"
(2008)
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Hitendra Wadhwa
"Integrating Conjoint Analysis and Engineering Design"
Working Paper
(2006)
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Keith Wilcox
"Does Imitation Benefit the Imitated Brand? The Effects of Target Ambiguity and Processing Mindset on Judgment"
(2018)
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"The Cost of Mood Improvement: Aversion to Positive Stimuli When in a Negative Mood"
(2013)
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"The Effect of Goal-Achievement vs. Task-Completion Orientation on Motivation"
(2013)
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