Columbia Marketing Camp
The Columbia Marketing Camp opened in summer 1988. Its rationale was that most top schools held monthly seminars and invited guest speakers to present their latest research in Marketing. We decided that a better idea would be to gather multiple guest speakers on a once-a-year basis in a setting with minimal distractions. Since 1988, the Columbia Marketing Camp has been held between the end of May and mid June. It has become an important forum for top marketing researchers to present their papers.
|Rebecca Hamilton (Maryland)||"Effective Substitution: Are Moderately Similar Replacements Better Than Highly Similar Replacements?”|
|Robert Zeithammer (UCLA)||“Advertising Agency Selection Contest with Stipends for New Participants”|
|Rik Pieters (Tilburg)||“Shady and Sunny: The Dynamics of Materialism and Loneliness"|
|Eric Anderson (Kellog)||"Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs "|
|Derek Rucker (Kellogg)||"Power and Choice: Their Dynamic Interplay in Quenching the Thirst for Personal Control"|
|Prasad Naik (UC, Davis)||"Spatiotemporal Allocation of Advertising Budgets"|
|"Do Bonuses Enhance Sales Productivity?
A Dynamic Structural Analysis of Bonus-Based Compensation Plans"
(Univ. of Minnesota)
|"Reminders of Money Elicit Feelings of Threat in Response to Social Influence"|
|Fred M. Feinberg
Christopher K. Hsee
|"General Evaluability Theory"|
|J. Miguel Villas-Boas
"Anticipatory Time Perception and Intertemporal Preferences"
|“Will I Like a "Medium" Pillow? Another Look at Constructed and Inherent Preferences ”|
Eric Bradlow (Wharton)
|“Bayesian Analysis of IDS and Stochastic Prisoner's Dilemma Games”|
|Kent Grayson (Kellogg)||“Participation in Consumption Communities: Costs and Benefits”|
(University of Maryland)
|“Competitive Brand Salience”|
|Pradeep K. Chintagunta
(Univ. of Chicago)
|“Quantifying the Economic Value of Warranties in the U.S. Server Market ”|
|Rebecca K. Ratner
(Univ. of Maryland)
|“Why We Don't Learn to Accurately Forecast Our Feelings: How Misremembering Our Predictions Blinds Us to Our Past Forecasting Errors ”|
|Marnik G. Dekimpe
|“Dancing With a Giant: The Effect of Wal-Mart's Entry into the U.K. on the Stock Prices of European Retailers”|
|George Loewenstein (Carnegie Mellon)||“The Influence of Anticipatory Affect on Consumer Choice ”|
|Z. John Zhang (Wharton)||“A Theory of Combative Advertising”|
|Shachar Kariv (Berkeley)||“Substantive and Procedural Rationality in Decisions under Uncertainty”|
|Esther Gal-Or (Pittsburgh)||“When Should a Service Provider Utilize a ‘Name Your Own Price’ Channel”|
|Joel Huber (Duke)||“Shopping Momentum”|
|John Hauser (MIT)||"Greedoid-Based Non-Compensatory Consideration-then-Choice Inference"|
(Baylor College of Medicine)
"Neural Correlates of Behavioral Preference for Culturally Familiar Drinks"
"Computational Roles for Dopamine in Behavioural Control"
"Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange"
"Economic Game Shows How the Brain Builds Trust" (with commentary)
(Harvard Business School)
|"To Innovate or Imitate? R&D Decisions and the Role of Market Research"|
(University of Chicago)
|"The Mere Presence of Others and Variety Seeking"|
|Jim Lattin (Stanford)||"Do Customer Loyalty Programs Really Work"|
(Background paper on the topic not written by Jim)
|Tanya Chartrand (Duke)||"Mystery Moods and Perplexing Performance: Consequences of Succeeding and Failing at a Nonconscious Goal"|
|Preyas Desai (Duke)||"Trade Promotions of Consumer Durables"|
(University of Florida)
|"Multiple Attitudes as Guides to Behavior"|