Capon's Marketing Framework: Student Study Guide
© Wessex Press, Inc.,
Publication type: Book
Research Archive Topic: Marketing
Capon's Marketing Framework: Student Study Guide is designed to help students with their study of marketing. It is particularly helpful for memorizing content and for preparing for exams.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.