Marketing Division : Books

Daniel Bartels

The Psychology of Learning and Motivation, Vol. 50, Moral Judgment and Decision Making
(2009)

Coauthor(s): Christopher Bauman, Linda Skitka, Douglas L. Medin

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Noel Capon

Managing Marketing in the 21st Century
(2011)

Marketing for China's Managers: Current and Future
(2011)

Coauthor(s): W. Burgers,

Sales Eats First: How Customer-Motivated Sales Organizations Out-Think, Out-Offer, and Out-Perform the Competition
(2011)

Coauthor(s): Gary Tubridy

Strategic Account Strategy
(2011)

Capon's Marketing Framework: Student Study Guide
(2010)

Coauthor(s): Andy J. Yap

Jacob Goldenberg

Cracking the Ad Code
(2009)

Coauthor(s): Amnon Levav, David Mazursky, Sorin Solomon

Creativity Templates in New Products
(2002)

Coauthor(s): David Mazursky

Why Didn't You Think of It? The Anatomy of Successful Products
(1999)

Coauthor(s): David Mazursky, Sorin Solomon

Gita Johar

Advances in Consumer Research
(2010)

Coauthor(s): Darren Dahl, Stijn van Osselaer

Eric Johnson

The Adaptive Decision Maker
(1993)

Coauthor(s): James Bettman, John W. Payne

Decision Research: A Field Guide
(1990)

Coauthor(s): J. S. Carroll

Donald Lehmann

Marketing Metrics and Financial Performance
(2006)

Coauthor(s): David Reibstein

Analysis for Marketing Planning
(2005)

Coauthor(s): Russell Winer

Managing Customers as Investments: The Strategic Value of Customers in the Long Run
(2005)

Coauthor(s): Sunil Gupta

Assessing Marketing Strategy Performance
(2004)

Coauthor(s): Christine Moorman

Product Management
(2004)

Coauthor(s): Russell Winer

Miklos Sarvary

Gurus and Oracles: The Marketing of Information
(2012)

Bernd Schmitt

Happy customers everywhere: How your business can benefit from the insights of positive psychology
(2012)

Handbook on Brand and Experience Management
(2009)

Coauthor(s): David Rogers

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind.
(2007)

Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers.
(2003)

There's No Business That's Not Show Business: Marketing in an Experience Culture
(2003)

Coauthor(s): David Rogers, Karen Vrotsos

Don Sexton

Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used
(2009)

Branding 101: How to Build the Most Valuable Asset of Any Business
(2008)

Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them
(2006)

Marketing and Management Science
(1970)

Coauthor(s): William A. Clark