"Be Precisely Effective, Part II"
Volume: 1 | Issue: 5 | Pages: 30-33
Publication type: Journal article
Research Archive Topic: Marketing
How to view pricing, cross-selling, and customer loyalty during difficult economic times. (Reprinted from "Marketing in Difficult Times," Effective Executive, July, 2009, pp. 11-18.)
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
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