"Organizing for Marketing ROI"
©
Effective Executive,
December
2010
Volume: 13
|
Issue: 12
|
Pages: 60-64
Publication type: Journal article
Research Archive Topic: Marketing
Abstract
Many companies do not know their marketing ROI because their organizations are not set up to evaluate marketing ROI.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.