Marketing Division : Articles : Brett+Gordon

"Predicting premeditation: Future behavior is seen as more intentional than past behavior"

Zachary Burns, Eugene Caruso, Daniel Bartels

Publication type: Journal article

Research Archive Topic: Marketing

Abstract

People's intuitions about the underlying causes of past and future actions might not be the same. In three studies, we demonstrate that people judge the same behavior as more intentional when it will be performed in the future than when it has been performed in the past. We found this temporal asymmetry in perceptions of both the strength of an individual's intention and the overall prevalence of intentional behavior in a population. Because of its heightened intentionality, people thought the same transgression deserved more severe punishment when it would occur in the future than when it did occur in the past. The difference in judgments of both intentionality and punishment were partly explained by the stronger emotional reactions that were elicited in response to future actions than past actions. We consider the implications of this temporal asymmetry for legal decision making and theories of attribution more generally.

This article may not exactly replicate the final version published in the APA journal. It is not the copy of record. Copyright © 2012 by the American Psychological Association. Reproduced with permission. For information on how to obtain the full text to this article, please visit http://www.apa.org/psycarticles

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