Asim Ansari
"Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach"
Quantitative Marketing and Economics
(2012)
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"Modeling Multiple Relationships in Social Networks"
Journal of Marketing Research
(2011)
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"Customer Channel Migration"
Journal of Marketing Research
(2008)
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Eva Ascarza
"When Talk Is 'Free': An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs"
Journal of Marketing Research
(2012)
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Daniel Bartels
"Extralegal Punishment Factors: A Study of Forgiveness, Hardship, Good Deeds, Apology, Remorse, and Other Such Discretionary Factors in Assessing Criminal Punishment"
Vanderbilt Law Review
(2012)
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"Predicting premeditation: Future behavior is seen as more intentional than past behavior"
Journal of Experimental Psychology: General
(2012)
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"The Mismeasure of Morals: Antisocial Personality Traits Predict Utilitarian Responses to Moral Dilemmas"
Cognition
(2011)
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Noel Capon
"Global Customer Management Programs: How to Make Them Really Work"
California Management Review
(2010)
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"Is Your Business Strategy Shaping Your Strategic Account Program?"
Velocity
(2004)
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"What's So Good About Problem-Based Learning?"
Cognition and Instruction
(2004)
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Jacob Goldenberg
"The Quest for Content: How User-Generated Links Can Facilitate Online Exploration"
Journal of Marketing Research
(2012)
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"Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data"
Marketing Science
(2012)
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"The Role of Consumer Self-Control in the Consumption of Virtue Products"
International Journal of Research in Marketing
(2012)
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Brett Gordon
"Advertising Effects in Presidential Elections"
Marketing Science
(2013)
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"Marketing and Politics: Models, Behavior, and Policy Implications"
Marketing Letters
(2012)
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"Competitive Strategy for Open Source Software"
Marketing Science
(2011)
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Kamel Jedidi
"Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging vs. Developed Markets"
International Journal of Research in Marketing
(2013)
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"A Conjoint Model of Quantity Discounts"
Marketing Science
(2012)
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"The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services"
Marketing Science
(2012)
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Gita Johar
"Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)"
Journal of Consumer Research
(2013)
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"Attaining Satisfaction"
Journal of Consumer Research
(2011)
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"How to Save Your Brand in the Face of Crisis"
MIT Sloan Management Review
(2010)
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Eric Johnson
"Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect"
Journal of Risk and Uncertainty
(2013)
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"Choice theories: What are they good for?"
Journal of Consumer Psychology
(2013)
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"Beyond Nudges: Tools of a Choice Architecture"
Marketing Letters
(2012)
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Ran Kivetz
"Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness"
Journal of Consumer Research
(2012)
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"Complicating Choice"
Journal of Marketing Research
(2011)
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"Productivity Orientation and the Consumption of Collectable Experiences"
Journal of Consumer Research
(2011)
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Rajeev Kohli
"Erratum to "The Capacitated Max k-Cut Problem""
Mathematical Programming (Series A)
(2011)
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"The Design of Durable Goods"
Marketing Science
(2011)
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"Package Size Decisions"
Management Science
(2010)
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Leonard Lee
"Crossing the Virtual Boundary: The Effects of Incidental Cues on Task Accomplishment"
Psychological Science
(2012)
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"Feeling the Future: The Emotional Oracle Effect"
Journal of Consumer Research
(2012)
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"In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency"
Journal of Consumer Research
(2009)
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Donald Lehmann
"Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance"
Journal of Interactive Marketing
(2013)
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"State Dependence Effects in Surveys"
Marketing Science
(2012)
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"The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin"
Journal of Marketing
(2012)
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Oded Netzer
"Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach"
Quantitative Marketing and Economics
(2012)
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"State Dependence Effects in Surveys"
Marketing Science
(2012)
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"Mine Your Own Business: Market Structure Surveillance Through Text Mining"
Marketing Science
(2012)
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Michel Tuan Pham
"Consumers' Trust in Feelings as Information"
Journal of Consumer Research
(2012)
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"Feeling the Future: The Emotional Oracle Effect"
Journal of Consumer Research
(2012)
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"Relaxation Increases Monetary Valuations"
Journal of Marketing Research
(2011)
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Miklos Sarvary
""Bricks & Clicks": The Impact of Product Returns on the Strategies of Multi-Channel Retailers"
Marketing Science
(2011)
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"Advertising to a Social Network"
Quantitative Marketing and Economics
(2011)
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"Network Effects and Personal Influences: The Diffusion of an Online Social Network"
Journal of Marketing Research
(2011)
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Bernd Schmitt
"The consumer psychology of customer-brand relationships: Extending the AA Relationship model"
Journal of Consumer Psychology
(2013)
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"Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging vs. Developed Markets"
International Journal of Research in Marketing
(2013)
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"The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude"
International Journal of Advertising
(2013)
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Don Sexton
"Organizing for Marketing ROI"
Effective Executive
(2010)
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"Determining Marketing Accountability"
Journal of Marketing Trends
(2010)
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"Be Precisely Effective, Part II"
Strategic Marketing
(2010)
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Scott Shriver
"EGRET High-Energy Gamma-Ray Pulsar Studies II: Individual Millisecond Pulsars"
The Astrophysical Journal
(1995)
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"The Second EGRET Catalog of High-Energy Gamma-Ray Sources"
The Astrophysical Journal Supplement Series
(1995)
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"The Distribution of Water Frost on Charon"
Icarus
(1994)
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Olivier Toubia
"Measuring Consumer Preferences Using Conjoint Poker"
Marketing Science
(2012)
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"Deriving Value from Social Commerce Networks"
Journal of Marketing Research
(2010)
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"Disjunctions of Conjunctions, Cognitive Complexity, and Consideration Sets"
Journal of Marketing Research
(2010)
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Hitendra Wadhwa
"Beyond Cost Reduction: The Risks and Rewards of Global Services Sourcing"
Chazen Web Journal of International Business
(2005)
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Keith Wilcox
"Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products"
Journal of Consumer Research
(2011)
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"Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending"
Journal of Marketing Research, Special Issue on Consumer Financial Decision Making
(2011)
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"Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives"
Journal of Consumer Research
(2011)
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