"Bridging Theory and Practice: A Conceptual Model of Relevant Research"
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
Editor(s): Steve Posavac
© M.E. Sharpe,
August
2011
Publication type: Chapter
Research Archive Topic: Marketing
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.