Product Management
Students interested in product management may work for service companies as well as consumer goods companies and direct-marketing organizations. Recommended courses are as follows:
Strongly recommended:
- B8601 Consumer Behavior
- B8610 Strategic Marketing in the Modern Corporation
- B8617 Marketing Research
- B8699-008 Sales Management
- B8699-009 Marketing Plans Workshop
- B9677-004 Master Class: New Product Development
Recommended:
- B8506 Global Marketing (International Business)
- B8699-007 Behavioral Economics and Decision Making
- B8699-010 Retailing Strategy and Execution
- B8699-011 Measuring Media Audiences
- B9601-033 Customer Acquisition and Retention
- B9601-037 Pricing Strategies
- B9601-042 Services Marketing
- B9601-043 Managing Brands, Identity and Experience
- B9601-055 Retailing Leadership
- B9601-057 Managing Customer Satisfaction and Loyalty
- B9677-006 Master Class: Advertising and Integrated Communications
