The Marketing PhD
Known for its rich publication record in leading journals and for the quality of its PhD program, the Marketing Division is recognized as a leading research department. The PhD program develops scholars who go on to conduct original research as members of the faculties of major global academic institutions.
Research is emphasized throughout the program, and students are encouraged to work closely with the division’s faculty members to develop, conduct, and report significant scientific research. While students have considerable latitude in their choice of specific research areas, most activity falls into one of three areas: mathematical modeling of marketing phenomena, the use of behavioral science to explain customer choice, and managerial issues in marketing.
For application information, please visit the Doctoral Program Web site
|1 Fall||Research Methods|
|1 Fall||Probability & Statistics
|1 Fall||Micro Economics
|1 Summer||Multivariate Statistics
Selected Elective Courses
You can choose to take elective courses in any disciplinary area such as Economics, Psychology, Statistics or Industrial Engineering/Operations Research. Here are examples of such courses.
For information on recent PhD graduates, their dissertations and their placements of interest, please see the placement page.