MBA

Marketing and the MBA

Graduates of the MBA Program go on to pursue careers in managing large and small organizations around the world. We offer two marketing core courses and a variety of electives as part of the program.

For admissions information, please refer to the MBA Program website.

For Marketing Club information, refer to the MAC page.

For Student Career Services, please click here. If you are a prospective employer and would like to post a job opening, please go to the Recruiting Columbia MBA's website.

Electives

A broad range of full-term and half-term electives are offered one or more times each academic year. The following courses are scheduled for Fall 2009.

B6690	Marketing the arts, culture and entertainment	Plummer, Millan
B8601	Strategic consumer insights	Lee
B8610	Integrated marketing strategy	Sherman
B8619	Behavioral economics & decision making	Schoenberg
B9601-037	Pricing strategies	Wadhwa
B9601-039	Retailing: design & marketing of luxury products	Maisonrouge
B9601-043	Managing brands, identity, & experience	Schmitt
B9601-055	Retailing leadership	Cohen
B9601-060	Retailing: financial, marketing & strategic integration	Feiner
B9601-062	Strategy consulting skills	Wadhwa
B9620-001	Global Immersion: Opportunities in Infrastructure in India	Kohli
B9677-006	Master Class: advertising branding & creativity (BLOCK)	Johar
B9677-009	Creating, distributing & marketing media in the digital age	Kagan, Sreenivasan
B9677-008	Master Class: creation of a retail enterprise	Cohen
B9677-012	Master Class: managing strategic customers	Capon, Senn
B8699-005 & 013B	Entrepreneurial selling	Baron
B8699-008A	Sales management	Krawitz
B8699-011A	Media metrics, analytics and economics	Stipp, McDonald, Poltrack
B8699-020A	Systematic creativity in business	Goldenberg
B8699-27A	Customer-centricity	Wadhwa
B8699-019B	Marketing channels	Wadhwa
B8699-032	Media Marketing & Entrepreneurship	Devarajan
B9601-068B	Health care marketing	Essner, Benya

Spring 2010 Electives

The following full and half courses are tentatively scheduled for Spring 2010.

B8601	Strategic consumer insights	Plummer
B8604-001	New product development	Kohli
B8617	Marketing Research	Netzer
B8619	Behavioral economics & decision making	Johnson
B8620-001	Global marketing consulting for social enterprise	Johar
B8699-009	Marketing plans workshop	Greenwald
B9601-037	Pricing strategies	Gordon
B9601-043	Managing brands, identity & experience	Schmitt
B9601-055	Retailing leadership	Cohen
B9601-069	Retail Fundamentals	Cohen
B9630-001	Entrepreneurship in large enterprises	Sherman
B8506	Global marketing	Plummer
B8520-001	Emerging media	Plummer
B8699-001	Marketing of financial services	Estelami
B8699-005 & 013	Entrepreneurial selling	Baron
B8699-025	Marketing and the Internet	Kagan

Learn More

Students at Columbia Business School have many options. While students are free to choose the courses most appropriate to their needs and career paths, marketing faculty members have identified courses particularly relevant to some popular career paths below.

Entrepreneurship
Media and Communication
Product Management
Consulting
Financial Services
High Technology