Fall 2012 Electives
A broad range of full-term and half-term electives are offered one or
more times each academic year.
The following courses are scheduled for Fall 2012.
|B6690-001||Marketing the arts, culture and entertainment|
|B8610-001||Integrated Marketing Strategy||Sherman|
|B9677-010||Retailing: design and marketing of luxury products|
|B9601-060||Retailing: financial, marketing and strategic integration||Feiner|
|B9610-062A||Strategy consulting skills||Wadhwa|
|B9650-001||Managing strategic customers||Capon|
|B9601-073||Catching the growth wave in emerging markets||Martinez/Kohli|
|B8699-020A||Systematic creativity in business||Goldenberg|
|B8699-032B||Media marketing & entrepreneurship||Devarajan|
|B9601-075A||Pharmaceutical dev. & commercialization workshop||Essner/Cramer|
|B9601-078A||The marketing of an American president||Schapps|
|B8699-025||Digital marketing: strategy & tactics||Kagan|
|B9601-082B||Consulting 102: marketing driving capabilities||Martinez|
|B8699-038B||The future of media||Neal|
Students at Columbia Business School have many options. While students are free to choose the courses most appropriate to their needs and career paths, marketing faculty members have identified courses particularly relevant to some popular career paths below.