Executive Education in Marketing
Columbia Executive Education has been repeatedly named No. 1 worldwide by the Financial Times. The Marketing Division plays a major role in the School’s nondegree programs, providing both open-enrollment programs, which are open to all qualified applicants, and custom programs, which are designed for individual companies.
Marketing Division faculty members direct and staff several open-enrollment programs.
Faculty director: Michel Pham
One of the world’s top marketing programs for executives, the Strategic Marketing Management program focuses on the broad philosophy of marketing as well as specific tools to help implement marketing strategy. It has run continuously since 1963, and its alumni now include more than 9,000 executives around the world.
Pricing to Win: Strategy and Tactics
Faculty director: Noel Capon
During the Pricing to Win: Strategy and Tricks program, participants learn that setting price requires an understanding of many factors: the value of the product to the consumer, the likely competitive response, the costs used in setting the price, and the price sensitivity of the market.
The Marketing Division is highly involved in designing and delivering custom programs for individual client organizations. In addition, marketing faculty members are regular participants on custom programs in general management.
In recent years, the Marketing Division has designed and delivered marketing programs for Bristol Myers-Squibb, International Paper, and IBM.