Entrepreneurship
Ideal for students interested in starting their own businesses, especially in technology-based products and services. Recommended courses are as follows:
Strongly recommended:
- B8617 Marketing Research
- B8699-005 Entrepreneurial Selling
- B9601-033 Customer Acquisition and Retention
- B9601-037 Pricing Strategies
- B9601-043 Managing Brands, Identity and Experience
- B9677-004 Master Class: New Product Development
- B9601-051 Master Class: High-Technology Marketing and Entrepreneurship
Recommended:
