Consulting
Students in this area of interest often pursue careers in general management consulting as well as marketing consulting and market research. Recommended courses are as follows:
Strongly recommended:
- B8506 Global Marketing (International Business)
- B8610 Strategic Marketing in the Modern Corporation
- B8617 Marketing Research
- B9601-037 Pricing Strategies
Recommended:
- B8699-001 Marketing of Financial Services
- B8699-010 Retailing Strategy and Execution
- B9601-042 Services Marketing
- B9601-055 Retailing Leadership
- B9677-004 Master Class: New Product Development
- B9601-051 Master Class: High-Technology Marketing and Entrepreneurship
